Clear, persuasive writing is crucial to doing good business, and is an essential skill in today’s competitive world.
On this one-day course – facilitated by global communications expert Neil Stoneham – you’ll learn how to write in a focused and persuasive way, and improve your business prospects considerably. No more convoluted emails or weak proposals. Your writing will shine and turn prospects into customers, or colleagues into willing collaborators.
This course will help you:
- Structure your writing to engage the reader and persuade them to act
- Sharpen up your writing, so that it makes perfect sense
- Gain the confidence to write better and write faster
- Avoid clichés, jargon and other bad writing habits that turn off your reader
In just one day, we’ll show you how to transform your writing and overcome the obstacles that prevent you from writing well.
Topics include: Understanding your audience and objective; how to cut out excess; the art of clarity; passive vs active voice; creative and persuasive writing secrets.
This practical course includes individual feedback from the trainer.
Who is this suitable for?
Any business professional who needs to write more effectively.
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Neil Stoneham is a global communications consultant who provides premium copywriting, training and consultancy services across Europe and Southeast Asia. Originally from the UK, Neil has written for many high-profile organisations and publications, having spent time as a journalist for the Bangkok Post. He has also delivered business writing and presentation workshops for multi-nationals, embassies and the British Chamber of Commerce, amongst others.
Price: SGD $299 per person (includes course materials and light refreshments)