Working with Custom Data in Google Analytics: A Data Over Instinct Workshop

Tuesday, March 10 2020, 9:00 AM - 12:00 PM [CST]

7730 Carondelet Avenue, 4th Floor, Clayton, MO, 63105, United States

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Tuesday, March 10 2020, 9:00 AM - 12:00 PM [CST]

Anvil Analytics + Insights, 7730 Carondelet Avenue, Clayton, MO, 63105, United States.

Google Analytics is a catch-all tool, tracking many metrics “out of the box.” But, it has a tremendous amount of power to be customized for your business, including tracking events, custom metrics, calculations, and other important metrics across your website. Join us for a 3-hour workshop to learn more about how using custom data can help give you insight you may not have known was possible.


You’ll learn the following:

  • How to set up event tracking to measure onsite behavior
  • How to configure custom dimensions, calculations, and metrics that will help you better understand your audience
  • How to use the Measurement Protocol when Google Analytics data needs to be tracked outside of your website 


A light breakfast will be provided.

Anvil Analytics + Insights

Anvil Analytics + Insights is a growth optimization agency that was recently named the #1 Fastest-Growing Company In St. Louis. If you’re interested in measuring and optimizing your marketing campaigns, but you lack the internal expertise (or time) to do so, we’re a great match. Our cross-functional team of strategists, acquisition specialists, data scientists, project managers, designers, and developers has the knowledge, collective experience, and unending curiosity to help you solve the messy problems that are inhibiting growth within your organization. These are important problems that can’t be solved by guessing or cutting corners. They can only be solved with the right mix of expertise and appetite for optimization.

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