Class:  News Media Relations Training

Hosted by:  Fairfax County Criminal Justice Academy
14601 Lee Rd., Chantilly, VA  20151

Course Length:  2 Days    May 18-19, 2015     7 am – 3:30 pm       Cost:  $295.

In light of the Officer Involved Shooting in Ferguson, MO and Officer Deaths in New York, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in both Ferguson and New York during and following the most recent breaking news events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Ferguson and Staten Island
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language

Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink) http://www.PublicSafetyMediaTraining.com
                                                                              for any questions or to register by phone: 303-470-0716

Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

DIRECTIONS & LODGING INFORMATION

HAMPTON INN:                               703-818-8200

4050 Westfax Drive                           800-426-7866

Chantilly, Va. 20151                          703-968-6871

From Dulles: Take Route 28 South for approximately 4 miles to Route 50 West.  From Route 50 West take a left on Westfax Drive.

To get to the Academy, take Route 50 East approximately 1 mile, turn right on Lee Road.  Follow Lee Road approximately 1 mile and the academy will be on the left.

Hampton Inn offers: $169 Fairfax County Academy rate (must be requested at time of reservation); complimentary “On The House” hot breakfast; complimentary shuttle to and from the airport and/or the Academy on request; guest laundry and dry cleaning service; indoor pool/whirlpool and 24-hour aerobic fitness center; complimentary wireless high speed internet access; 24-hour business center; snack and sundry shop; Hilton Honor Points.

HOMESTEAD STUDIO SUITES:     703-263-3361

4504 Brookfield Corp. Dr.                 888-782-9473

Chantilly, Va. 20151

From Dulles: Take Route 28 South for 5 miles to Willard Road.  Turn left at the traffic light onto Willard Road.  Go one block and turn right onto Daly Drive. Turn right on Brookfield Corp. Drive. The hotel will be immediately on your right.

To get to the Academy, go back to Willard Road, turn left and follow Willard Road through the intersection with Route 28.  The next intersection will be Lee Road.  Make a right on Lee Road and the Academy will be immediately on your right.

Homestead Village has one-room studios with a full kitchen; laundry facilities; wireless internet capability; copier and fax; in-room coffee; Golds gym access with key card; complimentary local calls; satellite television w/ Showtime.

EXTENDED STAY DELUXE:                                  703-263-7200

4506 Brookfield Corp. Dr.

Chantilly, Va. 20151

From Dulles: Take Route 28 South for 5 miles to Willard Road.  Turn left at the traffic light onto Willard Road.  Go one block and turn right onto Daly Drive.  The hotel will be immediately on your right.

To get to the Academy, go back to Willard Road, turn left and follow Willard Road through the intersection with Route 28.  The next intersection will be Lee Road.  Make a right on Lee Road and the Academy will be immediately on your right.

Extended Stay Deluxe has a full kitchen; laundry facilities; Olympus Gym access; copier and fax; 24-hour gourmet coffee bar; high speed wireless internet; free local calls; free express breakfast M-F; and recreation center.

FAIRFIELD INN MARRIOTT:        703-435-1111

3960 Corsair Court                            800-228-2800

Chantilly, Va. 20151                          703-435-3163 Fax

From Dulles: Take Route 28 south approximately 4 miles to Route 50 East (towards Fairfax). At the next intersection take a left. The hotel will be on your left.

To get to the Academy, take Route 50 West approximately ½-1 mile. Make a left turn onto Lee Road.  Follow Lee Road approximately 1 mile and the academy will be on your left.

Fairfield Inn Marriott offers laundry services; same day dry cleaning; 24-hour fax and copying service; wireless internet; 24-hour coffee/tea service; business center; exercise facility; complimentary breakfast; and shuttle service to/from airport/academy.

WESTFIELDS MARRIOTT:            703-818-0300

14750 Conference Center Dr.            800-635-5666

Chantilly, Va. 20151                          703-818-3655 Fax

From Dulles: Take Route 28 South approximately 6 miles to Westfields Boulevard. Turn right on Westfields Boulevard and then right at the first intersection, Stonecroft Boulevard. Follow Stonecroft Boulevard to the first traffic light and turn left on Conference Center Drive.  Entrance is on the left.

To get to the Academy take Stonecroft Boulevard to Lee Road. Make a right turn on Lee Road. The Academy will be the first right turn past the intersection with Willard Road.

Westfields Marriott offers several restaurants and lounges; recreation center and variety of recreational activities; computer and modem accessibility; valet service; airport shuttle for $15; and shuttle service to and from the Academy.

EXTENDED STAY AMERICA:       703-263-7173

14420 Chantilly Crossing Lane         800-EXT-STAY

Chantilly, Va. 20151

From Dulles: Take Route 28 South to Route 50 West.  At the first traffic light turn left onto Lee Road. Take the first left turn onto Chantilly Crossing Lane.  Extended Stay America will be on the left.

To get to the Academy make a left turn onto Lee Road. Go approximately 1 mile to the Academy entrance on your left.

Extended Stay America offers furnished efficiency studios with full kitchen; 24-hour coin laundry facility; computer data port and WiFi capability.

COURTYARD MARRIOTT:            703-709-7100

3935 Centerview Dr.                          800-321-2211

Chantilly, Va. 20151

From Dulles: Take Route 28 South to Route 50 East. At the first traffic signal make a left turn onto Centerview Dr. Courtyard Marriott will be on the right.

To get to the Academy take Route 50 West to the 1^st traffic light, Lee Road. Make a left turn and follow Lee Road approximately 1 mile to the Academy on your left.

Courtyard Marriott offers rooms or suites; a 24-hour exercise facility; complimentary 24-hour coffee/tea; laundry services; fax services; computer data ports; complimentary airport shuttle.

________________________________________________________________________________________________

THE BAILIWICK INN                     703-691-2266

4023 Chain Bridge Road

Fairfax, VA 22030

From Dulles: Take Route 28 South to Route 66 East. Take the Route 123 South exit (toward Fairfax). Follow Route 123 (Chain Bridge Road) to the intersection with Main Street. The Bailiwick Inn will be on the left across from the Old Courthouse.

To get to the Academy take Route 123 North to Route 66 West. Follow Route 66 to Route 28 North (toward Dulles Airport). At Willard Road, turn left and go to the first intersection (Lee Road). Turn right and the Academy will be immediately on your right.

Located in the heart of historic downtown Fairfax, Virginia, The Bailiwick Inn offers 11 rooms decorated in period styles. Included with the room is afternoon tea from 4pm – 5pm, and a full gourmet breakfast. Restaurant on site; wireless internet; and basic cable.

AMERI SUITES                                 703-961-8160

4994 Weston Plaza Drive                   703-961-8163 Fax

Chantilly, VA 20151

From Dulles: Take Dulles Access Rd. to Route 28 south (Fairfax). Follow Rt. 28 South 6 miles to Westfields Blvd. Turn right on Westfields Blvd. and the hotel will be approximately 1/4 mile on your left on Weston Plaza Drive. 

To get to the Academy turn right on Weston Plaza Drive. Turn right onto Stonecroft Blvd. At the light, proceed straight on Stonecroft Blvd.  At the next intersection turn right onto Lee Road.  The academy will be on your right hand side approximately 1.5 miles.

AmeriSuites has a mini kitchen (refrigerator, microwave and sink); free continental breakfast; laundry facility; outdoor pool; computer modem; fax and copier; 24 hour coffee bar; fitness center; shuttle to and from airport/academy.

COMFORT SUITES                          703-263-2007

13980 Metrotech Dr                           703-263-2231 Fax

Chantilly, VA 20151

From Dulles: Take the Dulles Access Road to Route 28 South. Then take Route 50 East toward Fairfax. Make a left at the second light. Hotel will be on the right.

To get to the Academy turn right onto Metrotech Drive from the hotel. At the stop sign turn left onto Centreville Rd. Turn right onto Route 50 West. At the next intersection turn left onto Lee Rd. Follow Lee Road approximately 1 mile and the Academy will be on the left.

Comfort Suites has a shuttle to and from airport/academy; continental breakfast; fitness room; indoor pool; laundry facilities; same day laundry service; 24 hour coffee bar; fax/copier; computer modem capability; government rates; bonus points to frequent customers. Guest reception every Wednesday including food and wine.

WINGATE INN                                 800-228-1000

3940 Centerview Dr

Chantilly,VA 20151

From Dulles: Take Route 28 South to Route 50 East. At the first traffic signal make a left turn onto Centerview Dr. Wingate Inn will be straight ahead.

To get to the Academy take Route 50 West to Lee Road. Make a left turn and follow Lee Road approximately 1 mile to the Academy on your left.

HOLIDAY INN SELECT                  703-815-6060

Chantilly-Dulles Expo Center

4335 Chantilly Shopping Center

Chantilly,VA 20151

From Dulles: Take Route 28 South 5 miles to Willard Road. Turn left onto Willard Road at the traffic light. Go 1 block to the 1^st traffic light and turn left. The Holiday Inn is past the Mobil Station on the right.

To get to the Academy make a right turn at the traffic light onto Willard Road. Proceed through the intersection with Rt. 28 and go to the next traffic light at Lee Road. Turn right onto Lee Road and the Academy will be immediately on your right.

Holiday Inn offers complimentary 24 hour airport shuttle; transportation to/from academy upon request; room service; 24 hour fitness center; outdoor swimming pool; 24 hour business center; complimentary guest laundry; dry cleaning valet service ATM. In Room: Internet access; 2 phone lines; TV with expanded cable and pay-per-view; coffee maker; refrigerator/freezer; in room safe; high speed internet.

MARRIOTT TOWNEPLACE SUITES        703-709-0453

14036 Thunderbolt Place                               703-709-0869 Fax

Chantilly, VA 20151

From Dulles: Take Route 28 South to Route 50 East. Proceed approximately ½ mile and turn left onto Centerview Drive. Make an immediate left onto Thunderbolt Place. TownePlace Suites is ¼ mile on the left.

To get to the Academy take Route 50 West to the 1^st traffic light, Lee Road. Make a left turn and follow Lee Road approximately 1 mile to the Academy on your left.

Marriott TownePlace Suites offers studio, one-and two-bedroom suites; fully equipped kitchens; the new on-site Market Express with prepackaged foods; work area with desk; premium TV channels and movies;  24-hour exercise room; voice and data phone lines; fax and copier; outdoor pool; 24-hour guest laundry; valet service; government rates; Marriott Rewards points. Pets welcome. Continental breakfast and high speed internet.

RESIDENCE INN BY MARRIOTT – CHANTILLY DULLES SOUTH

14440 Chantilly Crossing Lane

Chantilly, VA 20151

703-263-7900

From Dulles:  Take the Dulles access road to Route 28 South.  Take Route 28 South to Route 50 West.  Take an immediate left onto Lee Road.  Take a left onto Chantilly Crossing Lane.  The Residence Inn is on the right.

To get to the Academy make a left turn onto Lee Road from Chantilly Crossing Lane.  Follow Lee Road approximately 1/2 mile to the Academy on your left.

MARRIOT AT FAIR OAKS             703-352-2525

11787 Lee Jackson Memorial Hwy.              703-352-4471 Fax

Fairfax, VA 22033

From Dulles: Take Dulles access road to 28 south. Take 28 south to 50 east bear right toward Fair Oaks Mall, turn left once on the mall Hotel will be on your left.

To get to the academy take Lee Jackson Memorial Hwy (Rt. 50w) west for approximately 5.5 mi. make left on Lee Rd. academy will be on your left after one mile.

The Marriot offers an indoor pool and spa; fitness center; an onsite restaurant; gift/coffee shop; high speed internet, and a business center

HILTON GARDEN INN                               703-385-7774

3950 Fair Ridge Dr.                                       703-359-2932 Fax

Fairfax, VA 22033

From Dulles: Take Dulles Access Rd. to 28 south. Take 28 south to 50 west (Lee Jackson Memorial Hwy). After approximately 4 mi. turn left at Fair Ridge Dr. 

To get to the academy take Fair Ridge Dr. back to Lee Jackson Memorial Hwy and make a right. Take 28 south, and make right on Willard Rd. Lee Rd. will be first right and the academy will be on your right.

The Hilton Garden Inn offers complimentary high speed internet access and secure, remote printing to the business center. Each room has refrigerator, microwave, and coffee maker, desk with ergonomic chair, two dual-line speaker phones with data ports, pillowtop mattress, hair dryer, iron and ironing board, 27” cable TV with on-demand movies and complimentary HBO, USA TODAY delivered each weekday morning, individual climate control, electronic door locks, and AM/FM clock radio.

_____________________________________________________________________________

COURTYARD BY MARRIOT --- FAIRFAX FAIR OAKS

11220 Lee Jackson Memorial Hwy               703-273-6161

Fairfax, VA 22030                                         703-273-3505 Fax

From Dulles:  Take Dulles Access Rd. to 28 south. Take 28 south to 50 east (Lee Jackson Memorial Hwy). Hotel will be on westbound side of Highway after approximately 6.5 mi.

To get to the academy take Rt. 50 west for approximately 5.5 mi take left on Lee Rd. The academy will be on your left.

All rooms have a large well lit desk with ergonomic chair, AM/FM clock radio, complimentary high speed internet, in room coffee/tea service, hair dryer, iron and ironing board. Courtyard Café is open daily for breakfast, dinner delivery service available. The Market located in the lobby is open 24 hrs serving freshly made sandwiches, salads, snacks, and sodas etc. Guest laundry and same day dry cleaning, indoor pool, whirlpool and exercise room.

______________________________________________________________________________

HILTON – WASHINGTON DULLES AIRPORT               703-478-2900

13869 Park Center Rd.                                                          703-834-1996 Fax

Herndon, VA 20171

From Dulles: Take Dulles Access Rd. to 28 south. Stay on 28 south for approximately 2 mi turn left on Mclearen Rd take another left onto Towerview Rd. and a third left onto Park Center Rd. the hotel will be on you left.

To get to the academy go back to Park Center Rd. make a right onto Towerview RD. and another right on Mclearen Rd. Make a right onto 28 south, after approximately 3 mi make a right onto Willard Rd. and another right onto Lee Rd. the academy will be on your right.

The Hilton offers a Serenity Bed and Bath in each room, an alarm clock radio with MP3 connection, work space with ergonomic desk chair, dual-line telephones with voicemail, hair dryer, iron and ironing board, high speed internet access, complimentary weekday issue of USA TODAY. On site restaurant serves breakfast lunch and dinner, Cardinal Lounge features nightly entertainment, light refreshments, and billiards. 15,000 sq. ft. Health and Fitness Center featuring an indoor and outdoor pool as well as a sauna. 24 hr business center. Exclusive Guest Link panel allows guests to plug in their MP3, laptop, DVD camcorder, digital camera or game console into their super-sized screen to view images or listen to audio on surround-sound speakers. Shuttle to/from airport leaving every 30min from level 2H.

EXTENDED STAY DELUXE                                               703-359-5000 x501

3997 Fair Ridge Dr.                                                               703-359-5524 Fax

Fairfax, VA 22033                                                                 800-EXT-STAY

From Dulles: Take Dulles Access Rd. to 28 south to 50 east, after approximately 4mi turn left onto Fair Ridge Dr.

To get to the academy take Fair Ridge Dr. back to 50 west. Stay on 50 west for approximately 5 mi then make a left onto Lee Rd. after about a mile the academy will be on your left.

Extended Stay Deluxe rooms feature: fully equipped kitchens with a refrigerator, stovetop, microwave, toaster and coffee maker plus utensils, dishes, and cutlery. Well lighted, ergonomic workspace with computer data port and telephone with personalized voicemail. High speed wireless internet, TV with remote and selected premium cable channels. Iron with ironing board. 24 hr guest laundry. Area to send/receive faxes as well as make copies.

STAYBRIDGE SUITES                                             703-435-8090

3860 Centerview Dr.                                                  703-435-9080 Fax

Chantilly, VA 20151

From Dulles: Take Dulles Access Rd. to 28 south. Take 28 south to 50 east. After approximately 1 mi make a left onto Centerview Dr.

To get to the academy take Centerview Dr. back to 50 west go approximately 2 mi then make a left onto Lee Rd. the academy will be on your left after approximately 1 mi.

Staybridge offers Studio, One-bedroom and Two-bedroom/Two bath suites, fully equipped kitchens, dedicated living and home office  areas, iron and ironing board, hair dryer, extra storage space, 24-hr business center, secure wired and wireless high speed internet, oversized desk with ergonomic chair, heated indoor pool, 24-hr fitness center, guest library, barbecue pavilion, jogging trail, daily complimentary breakfast, 24-hr complimentary laundry facilities, shuttle to/from airport, call ahead to arrange transportation to/from academy.

RESIDENCE INN BY MARRIOT – CHANTILLY DULLES SOUTH

14440 Chantilly Crossing Ln.                                    703-263-7900

Chantilly, VA 20151                                                   703-263-2279 Fax

From Dulles: Take Dulles Access Rd. to 28 south to 50 west take a quick left onto Lee Rd. then another left at Chantilly Crossing Ln.

To get to the academy go back to Lee Rd. make a left, the academy will be on your left after approximately 1 mi.

Residence Inn by Marriot offers a complimentary hot breakfast buffet, 24-hr front desk, outdoor pool and whirlpool, exercise room, outdoor sport court, complimentary USA TODAY, 24-hr self serve market, guest laundry facilities, same day dry cleaning, complimentary grocery service, pets welcome. Guest rooms feature separate living and sleeping areas, fireplaces in select suites, fully equipped kitchens with refrigerator, microwave, and dishwasher, cable TV with premium channels, work desk with complimentary high speed internet access.