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Thursday, 23 May 2019 9:30 AM - 10:15 AM CET
Cascina Albertina, Via Amedeo di Savoia, 8, Pollenzo, (CN), 12042, Italy
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Aula Magna, Cascina Albertina, Pollenzo, (CN), 12042, Italy.
Wine marketing strategies for spreading the gospel of Italian wine
Italian wine as a product is complex in terms of its variety and quality. Its diversity is part of its charm, but this also creates challenges with respect to wine communication. The speech will present the way Vinitaly International communicates Italian wine to the world, through a description of its main projects. It will explain how and why wine and culture are the pillars of Vinitaly International’s philosophy.
Michela Aru (Communications manager)
career.unisg.it
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