Tracking + Measurement for Multi-Touchpoint Funnels: A Data Over Instinct Workshop

Wednesday, April 22 2020, 9:00 AM - 12:00 PM [CST]

7730 Carondelet Avenue, 4th Floor, Clayton, MO, 63105, United States

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Wednesday, April 22 2020, 9:00 AM - 12:00 PM [CST]

Anvil Analytics + Insights, 7730 Carondelet Avenue, Clayton, MO, 63105, United States.

Effectively measuring the performance of multi-touchpoint sales funnels (i.e. when your traffic is sent to multiple websites) may seem tricky, but it's actually not too complicated once you understand it and have implemented it. Join us for a 3-hour workshop to learn how to develop a strategic approach for what you do and don't need to effectively track Google Analytics traffic across multiple web properties.

You’ll learn the following:

  • How to tell the full-funnel story of how visitors progress through your digital experience that may span several websites, apps, etc.
  • How cross-domain tracking works and alternative options for cross-domain tracking including User ID tracking
  • How to set up an actual cross-domain tracking property in Google Analytics


A light breakfast will be provided.

Anvil Analytics + Insights

Anvil Analytics + Insights is a growth optimization agency that was recently named the #1 Fastest-Growing Company In St. Louis. If you’re interested in measuring and optimizing your marketing campaigns, but you lack the internal expertise (or time) to do so, we’re a great match. Our cross-functional team of strategists, acquisition specialists, data scientists, project managers, designers, and developers has the knowledge, collective experience, and unending curiosity to help you solve the messy problems that are inhibiting growth within your organization. These are important problems that can’t be solved by guessing or cutting corners. They can only be solved with the right mix of expertise and appetite for optimization.

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