Mid-December marks the homestretch of the holiday shopping season. The early-bird shoppers and the Black Friday deal-seekers have crossed their items off their shopping list. So where does this leave the last-minute shoppers? And how can shopper marketers differentiate between the ‘gift-givers’ and the ‘party-planners’? This webinar will reveal how mobile user journey data can identify and attract the right shoppers to your brand over the busiest shopping period of the year.
Attendees will learn:
- Why shopper marketers should be planning for an extended holiday shopping period, and the impact this will have on the industry.
- Which retail apps and sites mobile users engaged with most over the Black Friday weekend, and how that can guide your strategy for the rest of the season.
- How to differentiate between the ‘gift-givers’ and the ‘party-planners’ based mobile user journey data.