‘Tis the Season: How to Win the Holiday Shopping Showdown

Tuesday, December 10 2019, 1:00 PM - 2:00 PM [CST]


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Event Information

Tuesday, December 10 2019, 1:00 PM - 2:00 PM [CST]

About the Event

Mid-December marks the homestretch of the holiday shopping season. The early-bird shoppers and the Black Friday deal-seekers have crossed their items off their shopping list. So where does this leave the last-minute shoppers? And how can shopper marketers differentiate between the ‘gift-givers’ and the ‘party-planners’? This webinar will reveal how mobile user journey data can identify and attract the right shoppers to your brand over the busiest shopping period of the year. 

Attendees will learn:

  • Why shopper marketers should be planning for an extended holiday shopping period, and the impact this will have on the industry.
  • Which retail apps and sites mobile users engaged with most over the Black Friday weekend, and how that can guide your strategy for the rest of the season.
  • How to differentiate between the ‘gift-givers’ and the ‘party-planners’ based mobile user journey data. 

Event Speakers

Kevin Fitzgerald
Head of Insights, USA

Kevin Fitzgerald is the Head of Insights, USA at Ogury. Since joining the team in October of 2017, Kevin has been tasked with leading the charge on embedding data-driven insights and strategy into all that Ogury does for its customers and potential clients. As the Head of Insights for the US, Kevin is responsible for bringing a voice to Ogury’s unique 1st party data. Prior to joining Ogury, Kevin spent 8+ years on the agency side of the business, leading communications planning and strategy efforts across top tier brands in the health, financial services, and entertainment categories.

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