Tampa, FL - Nov. 6-7, 2014

Thursday, November 06 2014 8:00 AM - Friday, November 07 2014 8:00 AM [MST]

Florida Dept. Law Enforcement, 4211 North Lois Ave., Tampa, Florida, 33614, United States

Register Now

1. Select Seats

2. Review and Proceed


Sale ended

Admission to Training Class PARTIAL APPROVAL - $295.00

Enter your discount code

  • Subtotal (excluding fees and discounts)
  • Fee
  • Total amount

Thursday, November 06 2014 8:00 AM - Friday, November 07 2014 8:00 AM [MST]

Tampa, Florida, Florida Dept. Law Enforcement, Tampa, Florida, 33614, United States.

This class will be held at the

Florida Department of Law Enforcement
Tampa Bay Regional Operations Center
4211 Lois Ave.
Tampa, FL  44614

This fast-paced, hands-on, interactive training is designed to help those involved in Public Safety to communicate more effectively with the News Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation:
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    A variety of Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Those attending will include Law Enforcement, Firefighters, Prosecutors, Emergency Management and other First Responders.  Training is designed for Public Information Officers and Command/Supervisory Staff.

Topics Covered:
Holding an Effective News Conference/Interview
Creating and Distributing Your Own Sound Bites and Interviews
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Ensuring that Your Message Gets Reported
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Projecting the Proper Body Language

Materials Provided:  128 page Media Relations Guide/Workbook. 
                                      DVD video of on-camera practice.
Maximum Class Size:  25      If you would rather register by phone call us at: 303-470-0716

Cancellation policy

If you need to cancell your registration, we will provide  you with a full refund if you notify us at least 14 days prior to the first day of class.  If your cancellation comes less than14 days from the first day of class, we will provide you with a 50% refund of your registration fee, because that would be too late for us to re-sell the seat.  Refunds are not provided for cancellations made less than 7 days from the first day of class.  You will, however, be permitted to reassign your seat to anyone else or you may attend any other class we conduct anywhere in the United States without charge.

Public Safety Media Training


Public Safety Media Training

Contact the Organizer View other events