Strategic Marketing and Public Relations

Monday, 25 February 2019 9:00 AM - Thursday, 28 February 2019 4:30 PM [AST]

Behind Rotana Hotel, Erbil, Erbil, 44001, Iraq

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Premiere Partial Approval - $1,199.00

Premiere ticket holders will have priority seating and are guaranteed hard and soft copies of all materials unless there are copyright restrictions.

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Early Bird Partial Approval - $999.00

Early Bird tickets must be paid for at least 3 weeks before the course start date. There are only 5 tickets in this category, so pay as soon as possible. Payment must be made within 2 days of making your reservation or the reservation may be cancelled.

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Monday, 25 February 2019 9:00 AM - Thursday, 28 February 2019 4:30 PM [AST]

Life Support Team Building, Behind Rotana Hotel, Erbil, Erbil, 44001, Iraq.

This course is co-accredited by Jasper Alliance London Ltd. For a small additional fee you can get the same certificate from JAL that you would receive from their courses in London. 



Strategic Marketing is all about creating and developing a brand image for your company that puts your company on the international level. Senior Managers amd PR professionals have to know to deal with challenges in order to make accurate judgements and decisions.  This programme gives the fundamental bedrock of effective public relations for local, regional and international best practice. 


Who should attend?

  • All responsible for maintaining and improving public image
  • Directors, protocol managers, public relations officers
  • Those involved in international activities
  • Anyone else with a need to understand the changing media environment

Course Objectives

  • To build on existing knowledge of public relations
  • To learn the tactical skills required for working in strategic public relations
  • To develop better communication, media relations and writing skills
  • To be aware of developments in technology affecting public relations practice

Course Content

Inter-personal skills for PR professionals: Theory and Practical

Develop your personal skills so that your congruent communication style always achieves success. Learn flexible strategies that work using role play techniques.


Issues and Crisis Management: Theory and Case Study Workshop:

A PR crisis can cost a company billions in lost good-will. What do you tell the stakeholders, the media, and the staff members? How do you prevent and limit the impact of a crisis? Examine fascinating case studies from around the world and get a blueprint about how to avoid or manage crisis situations. 


Stakeholder Management and development

How to find the exact right way to motivate individuals and groups to favour the company and its products or services. This technique puts the PR profession at the centre of an effective model.

Mass Media Management 

Explore effective techniques for Mass Media Management. How you can get the media to work with you rather than against the company? Explore techniques used by the best in the business. Learn how to generate positive publicity and establish a strong reputation. 


Event Planning and workshop

Delegates will explore the new techniques that they can use for effective event planning. Top international case studies of award winning event management campaigns will be discussed.


Cancellation policy

Cancellation up to three weeks before the event start date is allowed without penalty. After 3 weeks before the event a cancellation fee of $500 is applied. If cancellation is within a week of the event we are sorry but no refund is allowed. Substitutions are allowed at any time (someone else may take your seat). For no-shows there is no refund.

Cross Cultural Management Center is the premiere management and HSE training center in Iraq.

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