PIO - Media Relations & On-Camera Training Class
St. Louis, MO March 6-7, 2023 8 am – 5 pm Cost: $295.
Hosted by: St. Louis County & Municipal Police Academy, 1266 Sutter Ave., St. Louis, MO 63133
Missouri POST 16 Hrs. Control # 415091225 (Interpersonal 14 hours, Legal 2 hours)
Discover How to Master Your Next Interview or News Conference
Establish the Accurate Narrative of an Event in both Mainstream and Social Media
This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events to keep their course the most up-to-date in America.
This training is geared for: Law Enforcement, Firefighters, Public Information Officers, Administrators, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis. An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class. The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media Platforms
Developing Effective Talking Points
Establishing the Accurate Narrative of a News Event
Holding an Effective News Conference/Interview
Keeping Your Media Message On-Track
Press Release Writing and Distribution
Video News Release Shooting and Producing
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters
Materials Provided: 220 page Media Relations Guide/Workbook. Video of your on-camera performances.
To Register: (hyperlink) https://MediaTips.Org or register by phone: 303-470-0716
The St. Louis County and Municipal Police Academy is located at:
1266 Sutter Ave.
St. Louis, MO 63133
HOTEL INFORMATION - Area Hotels with approximate distance from the Academy
Best Western Airport Inn 6.8 mi. 14 min.
10232 Natural Bridge Road
Phone: (800) 872-0070
Hilton - St. Louis Airport 7 mi 14 min.
10330 Natural Bridge Road
Phone: (314) 426-5500 or (800) 445-8667
Days Inn at the Airport 6.9 mi. 14 min
4545 Woodson Road
Phone: (314) 423-6770(800) 325-2525
Club Hotel by DoubleTree
6.8 mi. 14 min
9600 Natural Bridge Road(Airport shuttle)
Phone: (314) 427-7600 (888) 444-CLUBFAX: (314) 427-1614
7.6 mi. 14 min
I-70 & Lambert Airport
Phone: (314) 423-7700 or(800) 325-8300
Crown Plaza Hotel Clayton -
7750 Carondelet Ave.
Phone: (314) 726-5400
Embassy Suites St. Louis Airport
11237 Lone Eagle Drive 9.7 m 17 min.
Phone: (314) 739-8929 or (800) 362-2779
Red Roof Inn– Westport 8.1 mi 15 min.
Page Avenue & Concourse Drive
Phone: (314) 991-4900 or 1-800-THEROOF
Holiday Inn HotelsAirport North -
4545 N. Lindbergh
Phone: (314) 731-2100
Airport Oakland –
Phone: (314) 427-4700Or 1-800-HOLIDAY
Marriott Residence Inn St. Louis
St. Louis, MO 63117
Phone: (314) 862-19001- 800-331-3131 FAX: 314) 862-5621
Sheraton HotelClayton -
Phone: (314) 863-0400 or (800) 325-3535
Towne Place Suites by Marriott Hotel1
800 Zumbehl Road
St. Charles, MO 63303
Phone: 636-949-68001-800-257-3000 FAX: 636-949-2121
Embassy Suites Hotel
Two Convention Center Plaza
St. Charles, MO 63303
Phone: 636-946-55441-800-EMBASSY FAX: 636-946-5577
Government rates on availability: Advise hotel that you are attending training at St. Louis County and Municipal Police Academy