St. Louis, MO - March 6-7, 2023

Monday, 6 March 2023 8:00 AM - Tuesday, 7 March 2023 5:00 PM CST

1266 Sutter Ave. , St. Louis, MO, 63133, United States

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Media Training Class Partial Approval - $295.00

PIO - Media Relations & On-Camera Training Class

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Monday, 6 March 2023 8:00 AM - Tuesday, 7 March 2023 5:00 PM CST

St. Louis, MO, 1266 Sutter Ave. , St. Louis, MO, 63133, United States.

PIO - Media Relations & On-Camera Training Class

St. Louis, MO   March 6-7, 2023     8 am – 5 pm       Cost:  $295.

Hosted by:  St. Louis County & Municipal Police Academy, 1266 Sutter Ave., St. Louis, MO  63133
Missouri POST 16 Hrs.  Control # 415091225  (Interpersonal 14 hours, Legal 2 hours)

Discover How to Master Your Next Interview or News Conference

Establish the Accurate Narrative of an Event in both Mainstream and Social Media

This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events to keep their course the most up-to-date in America.

This training is geared for:  Law Enforcement, Firefighters, Public Information Officers, Administrators, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis.   An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class.   The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.

LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media Platforms

Topics Covered:
Developing Effective Talking Points
Establishing the Accurate Narrative of a News Event
Holding an Effective News Conference/Interview
Keeping Your Media Message On-Track
Press Release Writing and Distribution
Video News Release Shooting and Producing
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters

Materials Provided:  220 page Media Relations Guide/Workbook.  Video of your on-camera performances.
To Register:  (hyperlink) https://MediaTips.Org or register by phone: 303-470-0716


Hotel Information

The St. Louis County and Municipal Police Academy is located at:
                                                 1266 Sutter Ave.
                                                  St. Louis, MO  63133

HOTEL INFORMATION - Area Hotels with approximate distance from the Academy

Best Western Airport Inn 6.8 mi. 14 min.
10232 Natural Bridge Road
Phone:  (800) 872-0070         


Hilton - St. Louis Airport 7 mi 14 min.
10330 Natural Bridge Road
Phone:  (314) 426-5500 or (800) 445-8667


Days Inn at the Airport 6.9 mi. 14 min
4545 Woodson Road 
Phone:  (314) 423-6770(800) 325-2525        


Club Hotel by DoubleTree
6.8 mi. 14 min
9600 Natural Bridge Road(Airport shuttle)
Phone:  (314) 427-7600 (888) 444-CLUBFAX:    (314) 427-1614


Drury Inn  
7.6 mi.  14  min
I-70 & Lambert Airport
Phone:  (314) 423-7700 or(800) 325-8300    


Crown Plaza Hotel Clayton -
 7750 Carondelet Ave. 
Phone: (314) 726-5400


Embassy Suites St. Louis Airport
11237 Lone Eagle Drive   9.7 m 17 min.
Phone:  (314) 739-8929 or (800) 362-2779   


Red Roof Inn– Westport 8.1 mi 15 min.
Page Avenue & Concourse Drive
Phone:  (314) 991-4900 or 1-800-THEROOF


Holiday Inn HotelsAirport North -
4545 N. Lindbergh             
Phone:  (314) 731-2100


Airport Oakland –
4504 Woodson              
Phone:  (314) 427-4700Or 1-800-HOLIDAY          


Marriott Residence Inn St. Louis
Galleria1100 McCmorrow
St. Louis, MO  63117
Phone:  (314) 862-19001-   800-331-3131  FAX: 314) 862-5621


Sheraton HotelClayton -
7730 Bonhomme               
Phone:  (314) 863-0400  or (800) 325-3535


Towne Place Suites by Marriott Hotel1
800 Zumbehl Road
St. Charles, MO  63303
Phone:  636-949-68001-800-257-3000 FAX:  636-949-2121


Embassy Suites Hotel
Two Convention Center Plaza
St. Charles, MO  63303
Phone:  636-946-55441-800-EMBASSY FAX:  636-946-5577


Government rates on availability:  Advise hotel that you are attending training at St. Louis County and Municipal Police Academy

Public Safety Media Training