St. Louis, MO - July 28-29, 2016

Thursday, July 28 2016 8:00 AM - Friday, July 29 2016 5:00 PM [CST]

1266 Sutter Ave., St. Louis, MO, 63133, United States

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News Media Relations Class PARTIAL APPROVAL - $295.00

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Thursday, July 28 2016 8:00 AM - Friday, July 29 2016 5:00 PM [CST]

St. Louis, MO, 1266 Sutter Ave., St. Louis, MO, 63133, United States.

Training Notification
Class:  News Media Relations Training
St. Louis, MO
July 28-29, 2016     8 am – 5 pm       Cost:  $295.
Hosted by:  St. Louis County & Municipal Police Academy, 1266 Sutter Ave., St. Louis, MO  63133
Missouri POST 16 Hrs.  Control # 415091225  (Interpersonal 14 hours, Legal 2 hours)

With the terrorist attack in San Bernardino and shootings in Colorado Springs and Roseburg, Oregon, along with other breaking news events involving Law Enforcement, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino and Baltimore during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Real World Events
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language


Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716



Sminar Cancellation Policy:
We provide a full refund if we are given at least 14 day’s notice.

We provide a 50% refund for cancellations made between 13 and 7 days of the class.
There is no refund for cancellations made less than 7 days prior to a class.


HOTEL INFORMATION - St. Louis, MO Police Academy Area Hotels


Best Western Airport Inn 6.8 mi. 14 min.
10232 Natural Bridge Road
Phone:  (800) 872-0070         


Hilton - St. Louis Airport 7 mi 14 min.
10330 Natural Bridge Road
Phone:  (314) 426-5500 or (800) 445-8667


Days Inn at the Airport 6.9 mi. 14 min
4545 Woodson Road 
Phone:  (314) 423-6770(800) 325-2525         


Club Hotel by DoubleTree
6.8 mi. 14 min
9600 Natural Bridge Road(Airport shuttle)
Phone:  (314) 427-7600 (888) 444-CLUBFAX:    (314) 427-1614


Drury Inn  
7.6 mi.  14  min
I-70 & Lambert Airport
Phone:  (314) 423-7700 or(800) 325-8300    


Crown Plaza Hotel Clayton -
 7750 Carondelet Ave. 
Phone: (314) 726-5400


Embassy Suites St. Louis Airport
11237 Lone Eagle Drive   9.7 m 17 min.
Phone:  (314) 739-8929 or (800) 362-2779   


Red Roof Inn– Westport 8.1 mi 15 min.
Page Avenue & Concourse Drive
Phone:  (314) 991-4900 or 1-800-THEROOF


Holiday Inn HotelsAirport North -
4545 N. Lindbergh             
Phone:  (314) 731-2100


Airport Oakland –
4504 Woodson               
Phone:  (314) 427-4700Or 1-800-HOLIDAY           


Marriott Residence Inn St. Louis
Galleria1100 McCmorrow
St. Louis, MO  63117
Phone:  (314) 862-19001-   800-331-3131  FAX: 314) 862-5621


Sheraton HotelClayton -
7730 Bonhomme                
Phone:  (314) 863-0400  or (800) 325-3535


Towne Place Suites by Marriott Hotel1
800 Zumbehl Road
St. Charles, MO  63303
Phone:  636-949-68001-800-257-3000 FAX:  636-949-2121


Embassy Suites Hotel
Two Convention Center Plaza
St. Charles, MO  63303
Phone:  636-946-55441-800-EMBASSY FAX:  636-946-5577



Government rates on availability:  Advise hotel that you are attending training at St. Louis County and Municipal Police Academy

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