St. Louis, MO - April 18-19, 2019

Thursday, April 18 2019 8:00 AM - Friday, April 19 2019 5:00 PM [CST]

1266 Sutter Ave., MO 63133, 63133, United States

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News Media Relations Class PARTIAL APPROVAL - $295.00

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Thursday, April 18 2019 8:00 AM - Friday, April 19 2019 5:00 PM [CST]

St. Louis, MO, 1266 Sutter Ave., , MO 63133, 63133, United States.

Training Notification
News Media Relations & On-Camera Training
St. Louis, MO   April 18-19, 2019     8 am – 5 pm       Cost:  $295.

Hosted by:  St. Louis County & Municipal Police Academy, 1266 Sutter Ave., St. Louis, MO  63133
Missouri POST 16 Hrs.  Control # 415091225  (Interpersonal 14 hours, Legal 2 hours)

Discover the 3 Key Mistakes most agencies make when dealing with the media

Utilize the one tool that will rapidly boost your public image

This class is taught by 2 instructors who covered breaking news in San Bernardino, Dallas, Ferguson and Baltimore, as well as many of the nation’s other major news events.

Training is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive training is designed to help Public Safety Professionals communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class will act as reporters by asking tough questions.    Participants are given a helpful critique, along with a video of their performance.

Topics Covered:
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera in Social Media
Lessons Learned from Real World Events

LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters


Materials Provided:  220 page Media Relations Guide/Workbook.  DVD video of on-camera performance  (If you prefer a digital copy, please bring a USB jump/flash drive to make copies)
Maximum Class Size:  25        To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716

Sminar Cancellation Policy:
We provide a full refund if we are given at least 14 day’s notice.

We provide a 50% refund for cancellations made between 13 and 7 days of the class.
There is no refund for cancellations made less than 7 days prior to a class.


HOTEL INFORMATION - St. Louis, MO Police Academy Area Hotels


Best Western Airport Inn 6.8 mi. 14 min.
10232 Natural Bridge Road
Phone:  (800) 872-0070         


Hilton - St. Louis Airport 7 mi 14 min.
10330 Natural Bridge Road
Phone:  (314) 426-5500 or (800) 445-8667


Days Inn at the Airport 6.9 mi. 14 min
4545 Woodson Road 
Phone:  (314) 423-6770(800) 325-2525         


Club Hotel by DoubleTree
6.8 mi. 14 min
9600 Natural Bridge Road(Airport shuttle)
Phone:  (314) 427-7600 (888) 444-CLUBFAX:    (314) 427-1614


Drury Inn  
7.6 mi.  14  min
I-70 & Lambert Airport
Phone:  (314) 423-7700 or(800) 325-8300    


Crown Plaza Hotel Clayton -
 7750 Carondelet Ave. 
Phone: (314) 726-5400


Embassy Suites St. Louis Airport
11237 Lone Eagle Drive   9.7 m 17 min.
Phone:  (314) 739-8929 or (800) 362-2779   


Red Roof Inn– Westport 8.1 mi 15 min.
Page Avenue & Concourse Drive
Phone:  (314) 991-4900 or 1-800-THEROOF


Holiday Inn HotelsAirport North -
4545 N. Lindbergh             
Phone:  (314) 731-2100


Airport Oakland –
4504 Woodson               
Phone:  (314) 427-4700Or 1-800-HOLIDAY           


Marriott Residence Inn St. Louis
Galleria1100 McCmorrow
St. Louis, MO  63117
Phone:  (314) 862-19001-   800-331-3131  FAX: 314) 862-5621


Sheraton HotelClayton -
7730 Bonhomme                
Phone:  (314) 863-0400  or (800) 325-3535


Towne Place Suites by Marriott Hotel1
800 Zumbehl Road
St. Charles, MO  63303
Phone:  636-949-68001-800-257-3000 FAX:  636-949-2121


Embassy Suites Hotel
Two Convention Center Plaza
St. Charles, MO  63303
Phone:  636-946-55441-800-EMBASSY FAX:  636-946-5577



Government rates on availability:  Advise hotel that you are attending training at St. Louis County and Municipal Police Academy

Public Safety Media Training

Public Safety Media Training

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