Spokane, WA - Aug. 3-4, 2017

Thursday, August 03 2017 8:00 AM - Friday, August 04 2017 5:00 PM [PST]

6011 North Chase Rd., Newman Lake, WA, 99025, United States

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News Media Relations Class PARTIAL APPROVAL - $295.00

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Thursday, August 03 2017 8:00 AM - Friday, August 04 2017 5:00 PM [PST]

Spokane County Sheriff’s Training Center, 6011 North Chase Rd., Newman Lake, WA, 99025, United States.


-Training Notification-
News Media Relations & On-Camera Training

Location and Host:
Spokane County Sheriff’s Training Center
6011 North Chase Rd.,      Newman Lake, WA  99025

Aug. 3-4, 2017     8 am – 5 pm       Cost:  $295.       2 Days (16 Hours)

With  the tragic murder of officers, plus mass shootings and terrorist attacks across the United States, THIS may be the most relevant and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in Dallas, San Bernardino, Ferguson, Baltimore and Roseburg during and following the most recent breaking news events.

This class is geared for:  Police, Firefighters, Prosecutors, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Real World Events
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language


Materials Provided:  200 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink) http://www.PublicSafetyMediaTraining.com
                                                     for any questions or to register by phone: 303-470-0716

Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

Nearby Hotel List below, provided by Spokane County Sheriff's Office

Spokane County Sheriff’s Office list of hotels near the Spokane Law Enforcement Training


Oxford Suites Spokane Valley 15015 E Indiana – Spokane Valley, WA 99216 Phone: (509) 847-1000 Website: www.oxfordsuitesspokanevalley.com/SpokaneCountySheriffs Amenities: 127 suites all with sitting area, fridge and microwave located along the Spokane River and across the street from the Valley Mall. Enjoy dinner in our newly opened Riverside Bistro offering a full bar and room service. Free amenities include: hot buffet breakfast, evening reception with 2 complimentary drinks (beer, wine, soda), airport shuttle and local shuttle to valley office, wi-fi, business center, indoor pool, hot tub, sauna, exercise room and guest laundry. Rates: Ask for the Spokane County Sheriff’s rate if making reservations directly. If you choose to book on-line, use the SPCT code.


Mirabeau Park Hotel 1100 N Sullivan - Spokane Valley, WA 99037 Phone: (509) 924-9000 Website: www.mirabeauparkhotel.com Amenities: Full service hotel and award winning Max Restaurant and Lounge, airport shuttle, beauty salon, fitness center, year round pool and hot tub, 24 hour business center, free Wi-Fi, Alaska Airlines Mileage Program. Rates: When making reservations on-line, use discount rate code, “SCST” to receive special room rates.


The Davenport Hotel Collection Davenport Hotel Website: http://www.davenporthotelcollection.com/  Tower Website: http://www.davenporthotelcollection.com/our-hotels/the-davenport-tower/  Located in the heart of downtown, The Davenport Hotel Collection offers three unique buildings and a total of 650 spacious guest rooms. Guest rooms feature flat screen TVs, direct dial telephones with voicemail, complimentary high speed internet access, walk in Travertine marble showers, and custom pillow-top mattresses. Three on-site restaurants and two bars offer a great selection for a variety of tastes.  Within walking distance to restaurants and entertainment and in close proximity to the freeway, it is a comfortable and convenient location. Reservations: Call 800-899-1482 and ask for the Spokane County Sheriff’s Office rate or book online using the code SPSH. Rates are based on availability.

Holiday Inn Express Spokane Valley 9220 E Mission – Spokane Valley, WA 99206 Phone: (509) 927-7100 Website: www.spokaneexpress.com Amenities: You’ll be surrounded in freshness in our Smart bedding collection, large king or two queen bedded rooms with refrigerator and microwave, Direct TV and free high speed wireless internet. Rate includes hot Express Start Breakfast buffet, guest receptions Tuesday – Thursday, local phone calls, 24 hour business center and fitness room, indoor pool, spa, barbecue patio and sun deck, Fresh baked cookies and milk served nightly. Walk to grocery, pharmacy, and dining. Rates: Priority Club Reward points do apply and government rate is honored. Ask for the Spokane County Sheriff’s Office rate. Awards: Only 3 time Priority Club Member Choice Award Winning Hotel. (Best Holiday Inn Express in the world) 2000, 2005, 2006


Quality Inn Valley Suites 8923 E Mission Avenue – Spokane Valley, WA 99212 Phone: (509) 928-5218 Website: www.spokanequalityinn.com Amenities: Newly remodeled in 2008, hotel features large king or queen/queen bedded rooms with microwave and refrigerator in all guest rooms. Complimentary full, hot breakfast buffet, evening snack of milk and cookies and Manager's reception Monday through Thursday evenings featuring light snacks, beer and wine. Over-sized exercise room, indoor pool and spa, Club game room featuring two pool tables, air-hockey, Wii, arcade games, three flat-screen televisions, ATM and snack shop. Complimentary HBO, business center, and high speed internet available. Close proximity to Training Center. Walk to grocery, pharmacy, dining, and more. Rates: Choice Privilege points apply to special rate. Ask for the “SHERIFF’S” RATE. Awards: 2010 Choice Platinum Award Winner – This is the highest honor a Choice Hotel can receive. The hotel was ranked 4 out of 788 internationally.




Residence Inn by Marriott 15915 E Indiana – Spokane Valley, WA 99216 Phone: (509) 892-9300 Website: http://marriott.com/property/propertypage/GEGRI Amenities: All rooms are spacious suites with full kitchens and separate areas for sleeping, indoor pool and Jacuzzi, fitness center; free high-speed Internet, complimentary hot breakfast buffet and a sports court. Rates: When making phone reservations, advise that you are in town for training with the Spokane County Sheriff’s Office to receive special room rates.

Holiday Inn Spokane-Airport 1616 S. Windsor Rd – Spokane, WA 99224 Phone: (509) 789-1255 Website: www.hispokane.com Amenities: Complimentary Airport, Downtown, and Northern Quest Casino Shuttle, Free Hi-Speed Internet including Wireless throughout Hotel, All Rooms Equipped with Microwave, Refrigerator, Hair Dryer, Coffee Maker, 100% Non-Smoking, Covered Outside Atrium Designated for Smoking, Indoor Pool and Spa Open 6am to Midnight, 24 Hour Exercise Facility, Business Center with Fax, Internet, and Copy Services, Guest Laundry, Free Parking, On-site Security Guard, Priority Club Reward System with FREE drink coupon upon check-in, Triple-sheeted Beds & Pillow Menus Rates: Government rates honored – Rate code EVOC


Stratford Suites 11808 W. Center Lane – Airway Heights, WA 99001 Phone: (509) 321-1600 Website: www.stratfordsuites.com Amenities: Suites are beautifully furnished with leather sofas and featuring two bedrooms, pillow top mattress and complete kitchens. All suites have a 50” HDTV/DVD and free high-speed wireless Internet. Local and long distant phone calls are free. Services include a business center, dry cleaning pickup and delivery, free laundry facility and complimentary chili dinners in our lobby on Thursday nights. Stratford is 5 minutes from Spokane International Airport, Fairchild AFB or Northern Quest Casino and 8 minutes from Spokane city center. Rates: Government


Hampton Inn and Suites Spokane Valley 16148 E. Indiana Ave., Spokane Valley, WA 99216 Phone: (509) 928-6900 Booking Link: https://secure3.hilton.com/en_US/hp/reservation/book.htm?ctyhocn=GEGVYHX&corporateCode=00030 3 4539 See attachment for more information including amenities and rates: Additional Hampton Inn and Suites Information



My Place Economy Extended Stay 16106 East Indiana Avenue- Spokane Valley, WA 99216 Phone: (509) 228-6105 Website: www.myplacehotels.com Amenities: 2-Burner Cooktop • Microwave •Full-size Refrigerator/Ice Maker •Superior Quality Bedding



•37” Flat Panel TV’s with Premium Cable Lineup• Free Wired/Wireless High-Speed Internet• Speaker Phone with Private Voicemail •Coffee Pot • Toaster • Iron & Board Rates: Spokane County Sheriff Rate $77.00 


Public Safety Media Training


Public Safety Media Training

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