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Saturday, 24 August 2019 12:00 PM - 2:00 PM PST
3650 W Temple ave, Pomona, CA, 91768, United States
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Innovation Brew Works/CTTi, Bldg #220 B, Classroom A, 3650 W Temple ave, Pomona, CA, 91768, United States.
Join us on Saturday, August 24th, from 12 pm – 2 pm with Melis Papila, who is currently the Communications Manager at Green Flash Brewing Co. As Communications Manager, she focuses on strategically incorporating digital and social media initiatives into the marketing campaigns for both Green Flash and Alpine Beer Co. She is also known on Instagram as @thegirlwithbeer.
In this 2 hour workshop, she will highlight everything you need to know on how to properly brand and manage your breweries online social media presence. The presentation will cover the topics listed below:
Branding:
Positioning your brewery
What do you do?
Who do you do it for? Who is your ideal consumer?
How are you different from your competition?
Creating Compelling Content:
Defining Your Instagram Account
Play Up Your Profile
How to Write Compelling Captions
How to Create a Posting Strategy
What Photos Belong On Your Instagram Account
10 Tips to Up Your iPhone Photography
How to Use Instagram Stories for Your Business
Why Instagram Stories are important
What to post on your Instagram Stories
Apps for designing stories
Instagram highlights
Growing your audience:
How to Get Authentic Engagement
How to Get More Followers Using Hashtags
External Traffic Strategies
How to Get More Followers Using Collaborations and Influencers
How to find the right influencers to work with
Tracking Data and Analytics
Melis has created and executed social media strategy, tracked and analyzed user engagement metrics across Twitter, Facebook, Instagram, YouTube, Google+, and Pinterest for clients in various industries including craft beer, education, healthcare, food, oil and gas.
Aside from managing client social media profiles, Melis has used the same tactics to grow her own online brand. She has planned, produced and edited all video content and implemented SEO strategy to assist her in reaching an audience of 140,000+ subscribers on YouTube, 68,000+ followers on The Girl With Beer Instagram account and 58,000+ followers on @melisaroundtheworld
Melis earned a Bachelor of Social Sciences degree with a double major in Communication and Political Science from the University of Ottawa, Canada. In order to expand her knowledge and skillset in digital media & design, she attended the Digital Communications program with a specialization in Multimedia Design at Houston Community College.
Melis will be covering the key marketing strategies you need to take your social media game to the next level, providing you with the tools needed to grow your online brand. This event will sell out, so click the link and register today! See everyone August 24th!
http://ibrewworks.com/
Innovation Brew Works an award-winning brewery located at Cal Poly Pomona. Innovation Brew Works also serves as a learn-by-doing brewery laboratory for students. Follow us on Instagram @ibrewworks.
Melis has created and executed social media strategy, tracked and analyzed user engagement metrics across Twitter, Facebook, Instagram, YouTube, Google+, and Pinterest for clients in various industries including craft beer, education, healthcare, food, oil, and gas. Aside from managing client social media profiles, Melis has used the same tactics to grow her own online brand. She has planned, produced and edited all video content and implemented SEO strategy to assist her in reaching an audience of 140,000+ subscribers on YouTube, 68,000+ followers on The Girl With Beer Instagram account and 58,000+ followers on @melisaroundtheworld. Melis earned a Bachelor of Social Sciences degree with a double major in Communication and Political Science from the University of Ottawa, Canada. In order to expand her knowledge and skillset in digital media & design, she attended the Digital Communications program with a specialization in Multimedia Design at Houston Community College.
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