Social Media Day 2018

Friday, June 22 2018, 8:30 AM - 6:00 PM [CST]

620 McKinley St, Lafayette, LA, United States

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Event Information

Friday, June 22 2018, 8:30 AM - 6:00 PM [CST]

About the Event

Organized by Rally Marketing, Opportunity Machine UL Lafayette's PRSSA Chapter and a collection of agencies in the Acadiana area, Social Media Day Lafayette provides marketers and businesses around Acadiana a forum to join together and educate the community—while honoring the media that connects us. Social Media Day welcomes beginners and experts for a jam-packed day of presentations and workshops from accomplished speakers and professionals. The third annual Social Media Day Lafayette will take place on Friday, June 22, at the University of Louisiana at Lafayette Student Union and will feature a lineup of seminars and networking activities—all of which will be free of charge and open to the public.

Cancellation policy

You can cancel at any time.

Event Location

About the Organizer

Rally Marketing offers custom digital solutions that drive qualified leads so their clients can focus on what truly matters to their business.

CONTACT ORGANIZER

Event Speakers

Rodney Hess

Vice President at Rally Marketing

Linda Solley Hurd

Owner of Adeline Clothing

Allison Staub

Digital Media Manager at Bond Moroch

Ryan Cazares

Owner of Scott Eye Care

April Courville

Marketing Strategist at Acadian Companies

Evan Daniels

Creative Strategist at Magicbird Creative

Mary Cormaci and Kimberly Wooten

Project Manager and Account Manager at Rally Marketing

Katherine Nebel

Marketing Coordinator at Accelerate South

Shawntell Lewis

Director of Communications at Bayou Vermilion District

Kristyn Shay

Social Media Specialist at Stuller, Inc.

Patrick LaBauve

Marketing Strategist at USA Today Network

Destin Ortego

Executive Director at Opportunity Machine

Nicholas Comanici

Marketing Director at Carney Co.

Patrick Hardey

Senior Digital Marketing Manager at Waitr

Liam Doyle

Disability Affairs Coordinator at Lafayette Consolidated Government

Megan Gonzales, Tera Flakes and Hannah Johnson

Social Media Team at Matthew Aaron Agency

Devin Cochran & Sarah Koller

SEM Strategist at Rally Marketing and Freelance Social Media Specialist

Maggie Stokes

Media Buyer at BBR Creative

Event Sponsors

WHO IS ATTENDING

Wendy Hebert-Pitre

Erin Segura

Callie Laviolette

Angie Doyle

Beth Chiasson

Luna Rocha

Emily Carline

James Proctor

Shelley Duran

Ryan Veillon

Kevin Guillory

April Courville

Ryan Cazares

Holly Cope-Lynn

Molly Thornton

Marie Massonneau

Rhea Arthur

Matthew Thibodeaux

Bryan Olson

Allison Higgins

Samantha Thevis

April Buteaux

Luke Scott

Angela Scott

Tracy Ralston

Zachary Barker

Kristina Charles

Kathryn Shea Duncan

Tiffany Carrier

Holly Howat

John Thompson

Kassie Rougeau

Donia Hanaei

Bevi Jimenez

Courtney Svendson

Blake Lagneaux

Elizabeth Lyons

Donna Delahoussaye

Andrea Burkenstock

Nicole Higgins

Tara Baudoin

CHIVONNE GUIDRY

Deidra Druilhet

Diane LaCour

Tyrone Bufkin

Tammy Milam

Andre Faulk

Amanda Ramer

Christophe Pilut

Chasah West

Jenni Moreau

Mary Leonards

David Gravois

Samantha Magee

Kellie Love

Kris Love

Jakia Steele

Callie Spangler

Patrick LaBauve

Samantha Lamonte

Kassiah Faul

Monica Rougeau

Mike Norris

Katie Romero

Kristin Sapienza

Nikki Vidos

Chris Lofstrom

Madison Barras

Leslee Haseltine

Micah Breaux

Danika Foley

Courtney Long

Lauren Meche

Blake Meche

Lucius Fontenot

Omar Eldash

Alex Tozzolo

Sandra Sarr

Sandra SarrSarr

Cheryl Hidalgo

Alexandra Laggner

Lynore Harding

Elijah Evans

Candy Domengeaux

Kathy Andersen

Kameron Broussard

Raymond Ward

Gail Wolf

Mark Vargo

Hope Aucoin

Renee Matamoros

Leah Scott

Sue Schleifer

Asia Hebert

Brittany Bowie

Allison Doucet

Marcella Lavergne

Heather Escott DeValcourt

Annette Fruge'

Laci Polotzola

Keefer Young

Madison Miller

Paige LaVergne

Alyssa Soileau

Blake Soileau

Pam DeVille

Blake Soileau

Allison Dickerson

Britlyn Duplantis

Jodi Guillory

Elise Morrison

Tracie Ysaguire

Lidice Ireta-ortiz

Carla Garcia

Heba Seginy

Rebekah Maricelli

Laura Domingue

Summer Miguez

Matthew Boudreaux

Katie Viator

Tricia Fontenot

Rianná Reed

Tawfiq Abdullah

Lisa George

Carla Fontenot

Monica Rowand

Joli Rosario

Madeline Hurst

Christina Schubert

Donna Strebeck

CASEY WHITE

Joshua Lazo

Lisa Harris

Kayetta Francis

Ivana Amarante

Canaan Frederick

Katelyn Guidry

Heather Degeyter

Malcolm Stokes

Aimee Cotter

Alia Franklin

Kate Labue

Jenny Best

Linda Turner

Lauren Pefferkorn

Rickey Romero

Laura Rafferty

Anna Canpbell

Clint Domingue

Mia Vincent

Kaitlan Darby

Hannah Moore

Sydney Shotwell

JACQUES ROY

Chad Lege

Alanna Young

Lauren Richard

Aidan Hernandez

KERRY ANDERSEN

Rick Manuel

Keith Guidry

Kelli Melancon

Mark Tassin

Jeanne Lantier

Caitlin Smith

Michelle Smith

Jared Stepp

Amy Windsor

Annette Breaux

Jessie Melancon

Kallie Benoit

Nichole Guillory

Laura Buller

Randall Mann

Caitlin Russo

Meghan Connell

Katy Judice

Caroline DiBenedetto

Meagan Hannen

Meghen Allman

Megan Blanchard

Derek Chapman

Amber Geesey

Laura Alleman

Josh Hurd

Josh Hurd

Caroline Draughon

Shane Draughon

Jada Crossley

Caroline Kennedy

Dallas Trent

Heather Escott DeValcourt

Elizabeth Connolly

Brandon Amos

Brandon Amos

Bonnie Boullion

Lisa Hebert

Michelle Trahan

April Guillote

Michelle Douet

Leah Hoffipower

Emily Hunt

Charles Mouton

Amol Desai

Kirstie Friis

Heather Salsman

Jim Gonsoulin

Sandra Gonsoulin

Sherry Midkiff

Harlie Nevers

Suzanna Morton

Shawn-Paul Harrison

Blair Suire

Jessica Myers

Sherrie Mullins

Jane Kulick

Kristyn Shay

Hayley Rummel

Kyle Carriere

Victoria Lane

Brooke Benton

Katie Fontenot

Sarah Hughes

Claire Oliver

Paul Kieu

Jessica Paul

John Paul

Kaitlyn Wells

Anu Desai

Ryan Thibodeaux

Harleigh Price

Ryan Thibodeaux

Lauren Davis

Matt Delcambre

Joseph Desselle

Julie LaFleur

Roddy Bergeron

Lee Lastrapes

Alyssa Bordelon

Brooke Landry

Whitney Storey

Maggi Bienvenu

Robbye March

Robbye March

Nicholas Zerangue

Rebecca Foley

Stuart Amidon

Roby Chavez

Chris Roe

Stefanie Kellner

Kyle Kellner

Melissa Newell

Kayla Heintz-Bonner

Connie John

Tiffany Major

April Prejean

Drew Prejean

MARY CLEMENT

Brenda Joubert

Monica Guillory

Chad Guillory

Krista Bickley

Heidi Roy

Tom Viator

Rachael Maas

Aline Morrow

Ashley Dauterive

Jacob Authement

Lisa Viator

Adam Chapman

Heather Duhon

Summer Milam

Rachael Maas

Allie Rittet

Jenny Best

Komen Acadiana

Leslie Presnall

Jill Villejoin

Jared Wise

Hillary Bordelon

Derrick Bordelon

Claire Champagne

Filipe Freitas

Kristen Freitas

David Prentiss

Christopher Fleming

Ashlyn Doucet

Kirstie Watkins

Cali Mitchell

Trey Dykes

Boyer Derise

Erica Geoffroy

Debra Lineberger Lineberger

Juan Simoneaux

Christina Simon

Jessica Frazier

Shelly Dupre

Victoria Israel

Daniel Kedinger

Bernadine Nezat

Megan Talevich

Armani Simon

Danah Simon

Casey Hollier

Megan Gonzales

Shanna Dickens

Michelle Mahne

Jennifer Finley

Nancy Buteau

Joshua Shay

Megan Polk

Mitchell Goodyear

Heather Isham

Jennifer Mather

LaNita K Filer

Remiah Trask

Shawn Viator

Lisa Bourque

Ava Hill

Sally Sabandith

Tania Johnson

Kiely Arceneaux

Kristina Charles

Elizabeth Domingue

Cecile LaFleur

Adele Sprague

Kristen Ber

Amy Lemoine

Courtney Bergeron

Briana Garlow

Johnny Plasencia

Mary McCullough

Landon Corbin

Hannah Herpin

Kayla Heintz-Bonner

Tiffany Lemoine

Johanna Castille

Emily Noel

Shana Warren

Allison Staub

Esther Wiltz

Jennifer Ercoli

Desi Comeaux

Teri Schnauder

Mike Schnauder

Laura Rafferty

Anna Campbell

Madison Faulk

Bria Wheeler

Mark Whitney

Cheryl Dohmann

PAIGE LUTE

Lauren Bercier

Cameron Norfleet

Edna Doucet

Cristy Ross

Kristen Hebert

Kayla Semien

Tyler Racca

Jim Gonsoulin

Shannen Cummings

Annette Porter

Stacey Daley

JeLlyn Morvant

Kaya Morvant

JeLlyn Morvant

Kaya Morvant

G'Neque Jakel Decquir

Sera Hedrick

Cheryl Bryant

Keith Guidry

Courtney Robichuax

Shane Manthei

Bong Chounxaymeuangdy

Kelly Morvant

Austin Green

Mallory Baca

Sean Polidore

Maria Bilello

Alix Walker

Paige Griffith

Seth Thomas

Joseph Kokenge

Emily Broussard

Tess Bourque

Karen Lestelle

Ashley Trahan

Brittany Kilgen

Sabrina Benazzouz

Casey Ardoin

Delphine Coumpouras

Event Schedule

  • June 22, 2018
07:30 AM
to
09:00 AM
Track : All Levels

Social Media Breakfast – GDPR: How a New EU Regulation Could Cost Your Company Millions

The Forum

Have you been hearing a lot about an ominous EU regulation called GDPR or even know what it stands for? (General Data Protection Regulation, btw). Have you been ironically inundated by a massive wave of email spam from companies talking about respecting your personal data? Rodney Hess has combed through the legal jargon of the GDPR regulation so you won't make a $400 million mistake.

Rodney Hess

09:15 AM
to
10:15 AM
Track : All Levels

Audience of One (or: It's Not You, It's Me)

Pelican Room

It's not about you and your business, and it never has been. It's about me, your target audience, and it always will be. The era of having a one-size-fits-all marketing message is long gone. It's time for a micro audience movement, on a massive scale.

Patrick LaBauve

Track : Intermediate

Creating Content that Never Runs Out

The Forum

By using lateral thinking, you can begin to create content that never runs out, AND separates you from other accounts - in this session, Evan Daniels from Magicbird Creative will break it down for you.

Evan Daniels

Track : Beginner

No Time to Waste: Implementing a Crisis Communication Social Media Plan - Workshop

Magnolia Room

In today's fast-paced society, we are constantly bombarded with duties that must be fulfilled in our professional and professional lives before it is too late. Unfortunately, while operating at warp speed, a simple misunderstanding, delayed delivery, unassuming encounter, misstep or catastrophic event can wreak havoc for you, your organization, your business or your product(s) – especially on social media. Since social media reaches the masses, instantaneous, how do you handle a crisis when public opinion spreads like wildfire, often, void of facts? In a New-York minute, you find yourself or your organization in a crisis; you are under attack! There is no time to waste in order to recover. Join Shawntell Lewis, Director of Communication for Bayou Vermilion District (BVD), as she unveils her Crisis Communication Social Media Plan – step-by-step - that saved BVD’s reputation in less than 24 hours. This veteran, Communication professional holds a Bachelor’s degree in Journalism from Northwestern State University with a plethora of experience in public relations, marketing, advertising, leadership and brand awareness.

Shawntell Lewis

Track : Advanced

From Storytelling to Social Selling: Using Who You Are to Sell What You Do

Bayou Bijou Theater

Social users are tired of perfectly curated feeds. They are saying NO to staged, stuffy stock photography and YES to real and raw content … and so should your business! In this session, Kristyn Shay from Stuller Inc. will teach you how to use trendy content types like stories, live video and User Generated Content (UGC) to authenticate your business, create genuinely engaged customers and drive more sales.

Kristyn Shay

10:30 AM
to
11:30 AM
Track : All Levels

Facebook Advocacy: Using Social Media to Further Your Cause

Pelican Room

As the present Disability Affairs Coordinator for Lafayette Consolidated Government, Liam Doyle works every day to improve experiences of local citizens with disabilities. Before he landed that gig, Liam regularly took to social media to identify and address accessibility issues in Lafayette. Liam will discuss with us how to use social media as a tool for change and to reach a new audience, as well as how he successfully rallied support using Facebook to get two very popular Lafayette businesses to become accessible for patrons with disabilities.

Liam Doyle

Track : Intermediate

Stop Sleeping on LinkedIn

The Forum

Have you logged into LinkedIn lately? Please say yes. Please. If not, then you NEED to attend this session. Join Mary Cormaci and Kimberly Wooten from Rally Marketing to learn how LinkedIn can become a lead generating powerhouse for your business.

Mary Cormaci and Kimberly Wooten

Track : Beginner

Picking Your Platform

Magnolia Room

Is your brand struggling with engagement? Making posts that seem to go nowhere? Does the word "Snapchat" keep you up at night? Join us as we teach you the basics of social media marketing, along with tips and tricks to ensure you're making the most out of your social media channels. We'll cover four major platforms (Facebook, Instagram, Twitter and Snapchat) and best practices for leveraging each for your brand or business, including visual formatting, post length, timing, frequency, tagging and more. Perfect for beginners and those looking for key insights, we'll make sure you walk out of this session with the confidence to make your brand stand out from the pack.

Allison Staub

Track : Advanced

Social Media Analytics & Measurement: Proving Value and ROI

Bayou Bijou Theater

Reach. Likes. Engagement. Impressions. Conversions. Metrics everywhere! Maggie has the latest scoop on how to determine if your Facebook strategy is bringing a return on investment. From implementing tracking methods to interpreting the data, we've got ya covered.

Maggie Stokes

01:00 PM
to
02:00 PM
Track : All Levels

Question Everything: How to Find Out What Content Your Target Audience Actually Wants

The Forum

As Executive Director of the Opportunity Machine, Destin Ortego definitely has a knack for putting ideas to the test. Join him in this session to learn how to find out what content your target audience actually wants before you waste too much time on what they don’t!

Destin Ortego

Track : Intermediate

Social Media for Nonprofits: Small Budgets, Big Return

Pelican Room

This session is perfect for nonprofits, schools and churches in the area on how to maximize their social media fundraising campaigns and content. Through South Louisiana Giving Day, Katherine Nebel and team have recruited and identified over 130 nonprofits, schools and churches in the Acadiana area. Majority of these organizations are struggling with strategic fundraising initiatives and how to develop basic social media content to keep those who are interested in their cause informed. Through this session, we will teach best practices and ways to optimize outreach on a low budget.

Katherine Nebel

Track : Beginner

Small Business, Big Presence

Bayou Bijou Theater

Join Linda Solley Hurd from Adeline Clothing to learn how to to earn a big presence for a small business. She will teach you the nuts on bolts on how they achieved their massive organic growth and the answers to common pitfalls that small business owners often make when managing their social presence.

Linda Solley Hurd

Track : Advanced

Instagram Stories: Are you IN?

Magnolia Room

Discover how to cook up Instagram Stories that will engage and connect with your customers and increase your business.

Devin Cochran & Sarah Koller

02:15 PM
to
03:15 PM
Track : All Levels

Our World is Flat: The Omnipotence of Social Media & Leveraging Creative At Scale

Magnolia Room

Social media provides revolutionary power to businesses today, and the savvy user can impact every department positively (or negatively) wielding a mouse and a few keystrokes. Through cross-promotion, storytelling, content planning & recycling, integrating social & search, or just plain talking with customers there's always a lot left on the table for business owners to capitalize on. Marketing on social media is just as much about philosophy as it is practice. Patrick will walk you through his journey through the lens of his experience at Waitr and provide tips, tools, and a colorful content planning spreadsheet to help fuel your timing. If you've ever wondered about paid Facebook marketing, how digital media algorithms work, or how to use your different channels this is a chance to capitalize on his team's wins & losses.

Patrick Hardey

Track : Intermediate

5 Types of Content You Need to Stand Out on Social Media

Bayou Bijou Theater

In this session, you will learn the 5 categories of content needed for a successful content strategy on social media. Each category will be broken down into easy directives that can be applied to multiple types of industries.

Megan Gonzales, Tera Flakes and Hannah Johnson

Track : Beginner

Top of the Newsfeed to You, Sir

The Forum

How to market on Facebook using your most important marketing tools: your current clients and your friend list! Without being spammy, of course. Learn how to appear at the top of your friends' and clients' newsfeeds with tried and true tactics.

Ryan Cazares

Track : Advanced

When Tragedy Strikes: Managing a Crisis on Social Media

Pelican Room

Crisis management is a critical part of managing social media accounts. In 2017, a shooting/ death occurred an hour after the last act performed at Festival International. In this session, you'll learn how April Courville, then-Marketing Director at Festival International, crafted their official statement, handled negative comments on social media channels and addressed belligerent followers.

April Courville

03:30 PM
to
05:00 PM
Track : All Levels

KEYNOTE: How to Build a Loyal Tribe on Instagram

Bayou Bijou Theater

Nicholas Comanici has been creating and nurturing brands since the early 2000’s and has grown two online businesses—Seneca Creek and Seneca Press—by leveraging social media platforms like Instagram, Facebook and Linkedin. Nicholas is now the Chief Marketing Officer at Carney—a dynamic digital agency in Pittsburgh, Pennsylvania—where he works with a team of designers, developers and marketers. His most successful creation is The Daily Carnage—a daily email newsletter that has quickly become a go-to resource for thousands of marketers. Join him to learn how Instagram can take your business to the next level.

Nicholas Comanici