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Friday, 22 June 2018 7:30 AM - 5:00 PM CST
620 McKinley St, Lafayette, LA, 70503, United States
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University of Louisiana Student Union, 620 McKinley St, Lafayette, LA, 70503, United States.
Organized by Rally Marketing, Opportunity Machine UL Lafayette's PRSSA Chapter and a collection of agencies in the Acadiana area, Social Media Day Lafayette provides marketers and businesses around Acadiana a forum to join together and educate the community—while honoring the media that connects us. Social Media Day welcomes beginners and experts for a jam-packed day of presentations and workshops from accomplished speakers and professionals. The third annual Social Media Day Lafayette will take place on Friday, June 22, at the University of Louisiana at Lafayette Student Union and will feature a lineup of seminars and networking activities—all of which will be free of charge and open to the public.
Cancellation policy You can cancel at any time.
You can cancel at any time.
https://www.smdaylft.com
Rally Marketing offers custom digital solutions that drive qualified leads so their clients can focus on what truly matters to their business.
Have you been hearing a lot about an ominous EU regulation called GDPR or even know what it stands for? (General Data Protection Regulation, btw). Have you been ironically inundated by a massive wave of email spam from companies talking about respecting your personal data? Rodney Hess has combed through the legal jargon of the GDPR regulation so you won't make a $400 million mistake.
Vice President at Rally Marketing
It's not about you and your business, and it never has been. It's about me, your target audience, and it always will be. The era of having a one-size-fits-all marketing message is long gone. It's time for a micro audience movement, on a massive scale.
Marketing Strategist at USA Today Network
By using lateral thinking, you can begin to create content that never runs out, AND separates you from other accounts - in this session, Evan Daniels from Magicbird Creative will break it down for you.
Creative Strategist at Magicbird Creative
In today's fast-paced society, we are constantly bombarded with duties that must be fulfilled in our professional and professional lives before it is too late. Unfortunately, while operating at warp speed, a simple misunderstanding, delayed delivery, unassuming encounter, misstep or catastrophic event can wreak havoc for you, your organization, your business or your product(s) – especially on social media. Since social media reaches the masses, instantaneous, how do you handle a crisis when public opinion spreads like wildfire, often, void of facts? In a New-York minute, you find yourself or your organization in a crisis; you are under attack! There is no time to waste in order to recover. Join Shawntell Lewis, Director of Communication for Bayou Vermilion District (BVD), as she unveils her Crisis Communication Social Media Plan – step-by-step - that saved BVD’s reputation in less than 24 hours. This veteran, Communication professional holds a Bachelor’s degree in Journalism from Northwestern State University with a plethora of experience in public relations, marketing, advertising, leadership and brand awareness.
Director of Communications at Bayou Vermilion District
Social users are tired of perfectly curated feeds. They are saying NO to staged, stuffy stock photography and YES to real and raw content … and so should your business! In this session, Kristyn Shay from Stuller Inc. will teach you how to use trendy content types like stories, live video and User Generated Content (UGC) to authenticate your business, create genuinely engaged customers and drive more sales.
Social Media Specialist at Stuller, Inc.
As the present Disability Affairs Coordinator for Lafayette Consolidated Government, Liam Doyle works every day to improve experiences of local citizens with disabilities. Before he landed that gig, Liam regularly took to social media to identify and address accessibility issues in Lafayette. Liam will discuss with us how to use social media as a tool for change and to reach a new audience, as well as how he successfully rallied support using Facebook to get two very popular Lafayette businesses to become accessible for patrons with disabilities.
Disability Affairs Coordinator at Lafayette Consolidated Government
Have you logged into LinkedIn lately? Please say yes. Please. If not, then you NEED to attend this session. Join Mary Cormaci and Kimberly Wooten from Rally Marketing to learn how LinkedIn can become a lead generating powerhouse for your business.
Project Manager and Account Manager at Rally Marketing
Is your brand struggling with engagement? Making posts that seem to go nowhere? Does the word "Snapchat" keep you up at night? Join us as we teach you the basics of social media marketing, along with tips and tricks to ensure you're making the most out of your social media channels. We'll cover four major platforms (Facebook, Instagram, Twitter and Snapchat) and best practices for leveraging each for your brand or business, including visual formatting, post length, timing, frequency, tagging and more. Perfect for beginners and those looking for key insights, we'll make sure you walk out of this session with the confidence to make your brand stand out from the pack.
Digital Media Manager at Bond Moroch
Reach. Likes. Engagement. Impressions. Conversions. Metrics everywhere! Maggie has the latest scoop on how to determine if your Facebook strategy is bringing a return on investment. From implementing tracking methods to interpreting the data, we've got ya covered.
Media Buyer at BBR Creative
As Executive Director of the Opportunity Machine, Destin Ortego definitely has a knack for putting ideas to the test. Join him in this session to learn how to find out what content your target audience actually wants before you waste too much time on what they don’t!
Executive Director at Opportunity Machine
This session is perfect for nonprofits, schools and churches in the area on how to maximize their social media fundraising campaigns and content. Through South Louisiana Giving Day, Katherine Nebel and team have recruited and identified over 130 nonprofits, schools and churches in the Acadiana area. Majority of these organizations are struggling with strategic fundraising initiatives and how to develop basic social media content to keep those who are interested in their cause informed. Through this session, we will teach best practices and ways to optimize outreach on a low budget.
Marketing Coordinator at Accelerate South
Join Linda Solley Hurd from Adeline Clothing to learn how to to earn a big presence for a small business. She will teach you the nuts on bolts on how they achieved their massive organic growth and the answers to common pitfalls that small business owners often make when managing their social presence.
Owner of Adeline Clothing
Discover how to cook up Instagram Stories that will engage and connect with your customers and increase your business.
SEM Strategist at Rally Marketing and Freelance Social Media Specialist
Social media provides revolutionary power to businesses today, and the savvy user can impact every department positively (or negatively) wielding a mouse and a few keystrokes. Through cross-promotion, storytelling, content planning & recycling, integrating social & search, or just plain talking with customers there's always a lot left on the table for business owners to capitalize on. Marketing on social media is just as much about philosophy as it is practice. Patrick will walk you through his journey through the lens of his experience at Waitr and provide tips, tools, and a colorful content planning spreadsheet to help fuel your timing. If you've ever wondered about paid Facebook marketing, how digital media algorithms work, or how to use your different channels this is a chance to capitalize on his team's wins & losses.
Senior Digital Marketing Manager at Waitr
In this session, you will learn the 5 categories of content needed for a successful content strategy on social media. Each category will be broken down into easy directives that can be applied to multiple types of industries.
Social Media Team at Matthew Aaron Agency
How to market on Facebook using your most important marketing tools: your current clients and your friend list! Without being spammy, of course. Learn how to appear at the top of your friends' and clients' newsfeeds with tried and true tactics.
Owner of Scott Eye Care
Crisis management is a critical part of managing social media accounts. In 2017, a shooting/ death occurred an hour after the last act performed at Festival International. In this session, you'll learn how April Courville, then-Marketing Director at Festival International, crafted their official statement, handled negative comments on social media channels and addressed belligerent followers.
Marketing Strategist at Acadian Companies
Nicholas Comanici has been creating and nurturing brands since the early 2000’s and has grown two online businesses—Seneca Creek and Seneca Press—by leveraging social media platforms like Instagram, Facebook and Linkedin. Nicholas is now the Chief Marketing Officer at Carney—a dynamic digital agency in Pittsburgh, Pennsylvania—where he works with a team of designers, developers and marketers. His most successful creation is The Daily Carnage—a daily email newsletter that has quickly become a go-to resource for thousands of marketers. Join him to learn how Instagram can take your business to the next level.
Marketing Director at Carney Co.
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