Social & Digital Media

Tuesday, 16 November 2021 1:00 PM - 4:00 PM [WET]

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Tuesday, 16 November 2021 1:00 PM - 4:00 PM [WET]


The possibilities presented by social and digital media are endless. Our Social and Digital Media web workshop is about achieving effective social media marketing communications for your practice. This 3-hour virtual workshop will equip you with the knowledge, tools and confidence to understand the core social media platforms, including Facebook, Twitter, LinkedIn, Instagram and YouTube.

We provide real social media examples from other practices, what works and what doesn’t, how to engage digitally with your staff and patients and how to effectively deal with negative comments on any social or digital platforms you manage. This workshop is suitable for those taking their first steps into social media or wanting a refresher of the core elements. You will learn how to set up, manage, and deliver campaigns and key messages using social media platforms in an engaging, interactive and practical way.

By the end of the workshop delegates will be able to:

v  Understand and know their way around the different social and digital media platforms, and what will work for them and their practice.


v  Set up and manage their practices social media accounts.

v  Best way to engage with patients and staff in a digital setting.

v  Develop content for their social media platforms.

Guidance notes and will be provided to support this workshop and certificates of attendance are awarded after the web workshop.




Introduction & Welcome


·      The power of Social Media (facts, figures, reach, etc.)

·      The changing ways in which we all now consume information



Introduction to the main social media platforms:

·      Facebook

·      Twitter

·      Instagram

·      LinkedIn


Setting up your practice’s social media pages:

·      Getting started

·      Having a social media policy in place

·      Page roles


Measuring Success

·         FAQs

·         Driving traffic… and engaging the audience

·         Measuring success

o   Google Analytics

o   Other social media data metrics

·      Examples of success


Reputation Management

·         Risk Management

·         Managing and enforcing the Practice Policy

·         How to deal with negative Social Media

·         GPPR and Governance


Action Planning & Group work

·           Generating content / Content ideas

·           What works, what doesn’t

·           Frequency

·           Pinned posts

·           Creating Groups


Summary & Final Q&As



Frankie Maclean