Shopper Marketers' Toolbox 2020

Tuesday, April 14 2020, 8:00 AM - 12:00 PM [CST]


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Event Information

Tuesday, April 14 2020, 8:00 AM - 12:00 PM [CST]

About the Event

Registration for this event has ended, but you can still get FREE access to the presentations from our fantastic speakers! CLICK HERE!

Shopper Marketers' Toolbox is now a VIRTUAL EVENT!

Due to the current circumstances, we have chosen to move SMTB20 fully online. This means two things:

One, coffee's your responsibility, now.

And two, All the speakers that drew you in are still speaking. All you have to do is watch!

Instead of coming to Record on the 14th, we'll send a private YouTube link with every presentation, all cued up and ready to go, directly to your inbox. Watch it all in one go, live tweet it, pause to get more coffee or take a stretch/fresh-air break; even reach out to the presenters WHILE THEY TALK. That's the beauty of this event - you can stay connected, get informed, and indulge in some of that 21st-century flexibility we've grown to love. (And hey, if you already signed up multiple people when you registered, have them sign up individually so they can have access too.) 

There's more to shopper marketing than meets the eye. It's about owning the space between the time a shopper first becomes aware of your product until they finally plunk down the cold, hard cash. It's not enough to tell people what to buy anymore. We're all savvier than that. Old school incentives are still relevant, but don't forget the data! Location data, historical data, demographics..they all play a part, and if you get the recipe just right, magic can happen.

Registration for this event has ended, but you can still get FREE access to the presentations from our fantastic speakers! CLICK HERE!

Event Speakers

Rachel Bennington
Director, CPG

Rachel joined GroundTruth in 2018 to add to the Northwest Arkansas team. She has lived and served in the local community for nearly 10 years with her husband and three children. Rachel brings over 15 years of superior sales and marketing performance to GroundTruth. Rachel’s most recent experience with a NWA retail consulting firm, Amplify, has helped her learn how to bridge the gap in leveraging consumer and shopper insights to drive maximum retail sales results. She brings a fresh perspective to the CPG space with out-of-box ideas that have proven valuable to her clients. Her passion for mobile location targeting grew as she experienced first-hand the best in class ROI and shopper insights based on behavioral profiles GroundTruth provides her clients. Rachel is excited to continue building relationships with the supplier community and work with CPG partners to provide results-driven solutions using Ground Truths capabilities.

Sam Bernards
Founder & Board Member

20 years of experience starting & scaling companies within DTC consumer goods, venture capital and retail markets. In three words: creative, strategic leader. - PRPL: Took Purple public, grew EV 444%, revenue & capacity 300% to $200M / year, scaled a DTC brand to a leading market position - Peak Ventures: Founding team member in early stage venture capital firm investing in 31 companies and growing their valuations 420% on average - WMT: Led $79B retail growth strategy, created $10M / month in revenue, raised $200M capital - Certified Lean Six Sigma Black Belt ($7B project) with international experience (Italy & Germany)

Craig Bilow
Director of Shopper Marketing

Craig Bilow is currently the Director of Shopper Marketing for Riviana Foods, a wholly-owned subsidiary of Ebro S.A., globally the #1 Rice manufacturer and the #2 Pasta manufacturer. Craig established Riviana’s Shopper Marketing department at the end of 2018 and with the help of a great team has made an immediate impact on Shopper perceptions of Riviana’s trusted brands. Prior to his role in Shopper Marketing, Craig held leadership positions in Sales Operations, Category Management, Field Sales and Brand Management. Before joining Riviana Craig worked for the Borden Food Company and Nestle.

Josh Bruns
VP of Digital Business Development

Josh Bruns is the Vice President of Digital Business Development for Del Rey Marketing. An innovative shopper marketing veteran and problem solver, he has worked with some of the most recognizable companies and brands. Mr. Bruns started his career in shopper marketing at Saatchi & Saatchi X supporting Proctor and Gamble. In addition, he has led both shopper marketing and e-commerce for the Coleman Company, Rawlings, and Pure Fishing, and supported the Kimberly Clark Walmart business at Geometry Global. Until his new role with Del Rey, Josh led Shopper Marketing at Kraft Heinz for the Walmart Customer Team. With a passion for simplifying the shopping experience and delivering greater ROI, he continues to innovate with suppliers, agencies, and other vendor partners to drive the future of shopper marketing.

Bogdan Constantin
Founder & CEO

Bogdan Constantin is a serial entrepreneur. He previously founded Menguin - the world's first online suit and tuxedo rental company. He scaled the business by over 10,000% and within 2.5 years sold to the founder of Mens Wearhouse. Post sale he was the CMO of Generation Tux Holdings where he grew the business by over 400% within 3 months. He is now the founder and CEO of Voxie a conversational commerce platform that offers brands an ideal combination: the ability to develop personal relationships with their customers with the automation and tools needed to scale the solution. Constantin targeted other e-commerce companies as his early adopters, and quickly realized that brands from all sectors can quickly and permanently benefit from developing personal texting relationship with customers. Voxie’s client list now includes the likes of MARS, Kellogg’s, Danone, General Mills and a variety of national and global retail brands. Constantin is also an active startup mentor helping brands innovating in the B2C space. When not building businesses, Bogdan enjoys spending time with his wife Amy, daughters Quinn and Zoe and their dog, Kona. He currently resides in Atlanta, Georgia

Jessica DuQuesne
Associate Shopper Marketing Manager - Walmart/Sam's Club

Seasoned marketing and sales professional with over ten years of experience in multiple industries. I have worked in many different roles, all of which have helped shape my business acumen, approach for driving solutions and exposure to various business cultures. I have an excellent history of developing trusted client partnerships, building strong teams & delivering results. I continue to build a strong contact network through local memberships such as, NWA Young Professionals, Walton Art Center Young Leadership Committee and the AMP Fest Steering Committee. I am also is a volunteer for the Children’s Safety Center Dream Big Gala and a mentor for the Bentonville/Bella Vista Young Entrepreneur’s Academy. I have a degree of Teacher of English as a Foreign Language from Cambridge University which is where my passion for people development comes from.

Mark Fleisch
VP Head of Industry, CPG

Mark leads the CPG and Shopper Marketing team at GroundTruth, working with brands to help them leverage GroundTruth’s best in class mobile location technology to drive real-world results. Mark has over 13 years of experience working with CPG brands at agencies, publishers and ad tech companies including leading CPG Category Sales at Oath prior to GroundTruth. Mark is based in Chicago with his lovely wife and three children.

Alex Gold
Co-Owner & Chief Digital Officer

Alex Gold is the co-owner and Chief Digital Officer of Del Rey Marketing where he developed the APP>LESS platform to provide guaranteed engagement through unique digital storytelling. An entrepreneur at heart, he is also the Co-Founder of Myia, an intelligent health platform. Mr. Gold was instrumental in raising Myia’s $6.75 Million Seed Round and spun the company out of BCG Digital Ventures in partnership with the American College of Cardiology. Previously, Alex was Venture Partner at BCG Digital Ventures where he built an internal incubator for new companies with clients like Bosch and RBC. Previously, Alex Co-Founded Traction, a marketplace of digital marketing experts. While at Traction, Alex led the company to over $12 Million sales run rate with partners like P&G, Unilever, and Kraft Heinz. Alex has also worked for The Tornante Company, Discovery Communications, and DDB. Alex’s work has been featured in Fast Company, Inc. and other publications. He is a columnist for Entrepreneur Magazine.

Ashley Jones
National Account Manager

PRESENTATION COMING SOON! Ashley Jones has spent 10 years in the CPG industry working in Category Management and Retail Merchandising roles. During her career, she has helped many brands grow their share in many different categories and has helped her clients develop efficient and actionable data insights to drive growth. Now living in Chicago, she is working with Cutting Edge Foods as a National Account Manager and is growing an emerging brand in the Meat Snacks category, Real Snacks. Ashley is an active member of Network of Executive Women in Chicago, she serves on the board for Blessons for Women, a Co-Chair for BITE and the NWA Championship. During her spare time, Ashley volunteers with the First Tee of Chicago. She is a graduate of the University of Arkansas and volunteers with the Chicago Alumni Chapter.

James Sheppard
VP of Client Management

With over 15 years of experience, James Sheppard has an extensive background and deep experience in partnering with multiple retailers and CPGs to develop solutions that drive business impact. He is an accomplished digital sales and marketing executive specializing in planning and executing conversions across the point of sale. As Vice President, Client Management at RichContext, James is passionate about translating complex digital solutions into digestible opportunities that have measured results.

Missy Tiller
Vice President of Retail & Shopper Marketing

Missy Tiller is the Vice President of Retail & Shopper Marketing who helps plan and execute influencer activation programs that reach client goals. Missy has a background in above the line as well as shopper marketing, focusing on media and digital execution.

Olga Yurovksi
Founder & CEO, Shopperations

Olga Yurovski spent more than 15 years in the CPG and consumer electronics industries working in Brand Management, Product Development, Category Management, Consumer Promotions and Shopper Marketing roles. Her corporate career helped her uncover opportunities to make marketers’ jobs more efficient and data-driven by standardising and automating planning processes and enabling robust post-promotional analytics. In 2014, she invented Shopperations, a collaborative marketing planning software that does just that. Olga helps her clients recover productivity and bring transparency and accountability to their marketing teams. That’s why Shopperations’ clients like General Mills, Conagra, Mars Wrigley and Riviana spend less time on back-office administrative tasks and have more time to focus on strategic and executional, and analytical aspects of their jobs.