San Diego, CA June 25-26, 2015

Thursday, June 25 2015 8:00 AM - Friday, June 26 2015 5:00 PM [PST]

San Diego Regional Training Ctr., 6155 Cornerstone Court, Suite 130, San Diego, CA, 92121, United States

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Thursday, June 25 2015 8:00 AM - Friday, June 26 2015 5:00 PM [PST]

Media Relations Class, San Diego Regional Training Ctr., San Diego, CA, 92121, United States.

Registration is being handled through the San Diego Regional Training Center, so please continue by clicking this link:

 

News Media Relations for Public Safety

Host:  San Diego Regional Training Center
Location:  
6155 Cornerstone Court, Suite 130, San Diego, CA  92121
Date:         June 25-26, 2015      8 am – 5 pm      Course Length:  2 Days 

CA POST Plan IV:  16 hrs. Credit

In light of the Officer Involved Shooting in Ferguson, MO and Officer Deaths in New York, this may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in both Ferguson and New York during and following the most recent breaking news events.

This class is geared for:  Police, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Ferguson and Staten Island
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language

 

Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink) http://sdrtc.com/courses/media-relations/

 

Hotels near the San Diego Regional Training Center

 

Residence Inn San Diego Sorrento Mesa/Sorrento Valley (1/2 mile from the RTC)

5995 Pacific Mesa Court · San Diego, California 92121 USA

Phone: 858-552-9100

Website: http://www.marriott.com/hotels/travel/sanaa-residence-inn-san-diego-sorrento-mesa-sorrento-valley/

 

Country Inn & Suites By Carlson, San Diego North, CA (1/2 mile from the RTC)

5975 Lusk Boulevard, San Diego CA 92121

Phone: 858-558-1818

Website:  http://www.countryinns.com/?s_cid=se.ggl.cis_cmp30   

 

Holiday Inn Express San Diego-Sorrento Valley (1/2 mile from the RTC)

5925 Lusk Boulevard, San Diego, CA 92121

Phone: 858-731-0100

Website: http://www.hiexpress.com/hotels/us/en/san-diego/sanma/hoteldetail

 

Extended Stay America San Diego - Sorrento Mesa

9880 Pacific Heights Blvd, 92121 San Diego

Phone: 800-804-3724

Website: http://www.extendedstayamerica.com/property/Extended-Stay-America-San-Diego-Sorrento-Mesa-hotel.html

 

HYATT house San Diego/Sorrento Mesa (1/2 mile from the RTC)

10044 Pacific Mesa Blvd., San Diego, CA 92121

Phone: Phone: 858-597-0500

Website:  http://sorrentomesa.house.hyatt.com/hyatt/hotels-sorrentomesa-house/index.jsp?null  

 

Staybridge Suites Sorrento Mesa - San Diego (1 mile from the RTC)

6639 Mira Mesa Blvd, San Diego, CA, 92121 

Phone: 800-225-1237

Website: www.staybridge.com 

 

Courtyard San Diego Sorrento Mesa/La Jolla (1 mile from the RTC)

9650 Scranton Road · San Diego, California 92121

Phone: 858-558-9600

Website: http://www.marriott.com/hotels/travel/sanmm-courtyard-san-diego-sorrento-mesa-la-jolla/

 

 

 

 

Public Safety Media Training

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Public Safety Media Training

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