San Diego, CA June 16-17, 2016

Thursday, June 16 2016 8:00 AM - Friday, June 17 2016 5:00 PM [PST]

San Diego Regional Training Ctr., 6155 Cornerstone Court, Suite 130, San Diego, CA, 92121, United States

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Thursday, June 16 2016 8:00 AM - Friday, June 17 2016 5:00 PM [PST]

Media Relations Class, San Diego Regional Training Ctr., San Diego, CA, 92121, United States.

Registration is being handled through the San Diego Regional Training Center, so please continue by clicking this link.   


News Media Relations for Public Safety

Host:  San Diego Regional Training Center
6155 Cornerstone Court, Suite 130, San Diego, CA  92121
Date:         June 16-17, 2016     8 am – 5 pm      Course Length:  2 Days 

CA POST Plan IV:  16 hrs. Credit

With the terrorist attack in San Bernardino and shootings in Colorado Springs and Roseburg, Oregon, along with other breaking news events involving Law Enforcement, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino, Ferguson and Baltimore during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Real World Events
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language


Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716


Hotels near the San Diego Regional Training Center


Residence Inn San Diego Sorrento Mesa/Sorrento Valley (1/2 mile from the RTC)

5995 Pacific Mesa Court · San Diego, California 92121 USA

Phone: 858-552-9100



Country Inn & Suites By Carlson, San Diego North, CA (1/2 mile from the RTC)

5975 Lusk Boulevard, San Diego CA 92121

Phone: 858-558-1818



Holiday Inn Express San Diego-Sorrento Valley (1/2 mile from the RTC)

5925 Lusk Boulevard, San Diego, CA 92121

Phone: 858-731-0100



Extended Stay America San Diego - Sorrento Mesa

9880 Pacific Heights Blvd, 92121 San Diego

Phone: 800-804-3724



HYATT house San Diego/Sorrento Mesa (1/2 mile from the RTC)

10044 Pacific Mesa Blvd., San Diego, CA 92121

Phone: Phone: 858-597-0500



Staybridge Suites Sorrento Mesa - San Diego (1 mile from the RTC)

6639 Mira Mesa Blvd, San Diego, CA, 92121 

Phone: 800-225-1237



Courtyard San Diego Sorrento Mesa/La Jolla (1 mile from the RTC)

9650 Scranton Road · San Diego, California 92121

Phone: 858-558-9600






Public Safety Media Training

Public Safety Media Training

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