Sacramento, CA - Aug. 17-18, 2015

Monday, August 17 2015 8:00 AM - Tuesday, August 18 2015 5:00 PM [PST]

Sacramento PD Communications Training Ctr. , 7397 San Joaquin St. , Sacramento, CA, 95820, United States

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Monday, August 17 2015 8:00 AM - Tuesday, August 18 2015 5:00 PM [PST]

Sacramento, Sacramento PD Communications Training Ctr. , Sacramento, CA, 95820, United States.


Registration for this Sacramento class is being handled through the San Diego Regional Training Center, so please continue by clicking this link:


Training Notification
Class:  News Media Relations Training

Sacramento Police Department
Sacramento Police Communications Center
7397 San Joaquin St.,     Sacramento, CA 95820

Aug. 17-18, 2015     8 am – 5 pm       Cost:  $295.       2 Days (16 Hours)

In light of highly publicized officer-involved shootings across the country as well as the death of officers in the line of duty, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in Ferguson and other hot spots around the nation during and following breaking news events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Ferguson and Staten Island
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language

Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink)

                                                     for any questions or to register by phone: 303-470-0716 


Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.


Public Safety Media Training

Public Safety Media Training

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