S. San Francisco PD - June 18-19, 2018

Monday, June 18 2018 8:00 AM - Tuesday, June 19 2018 8:00 AM [PST]

33 Arroyo Dr., South San Francisco, CA-California, 94080, United States

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Admission to Training Class PARTIAL APPROVAL - $295.00

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Monday, June 18 2018 8:00 AM - Tuesday, June 19 2018 8:00 AM [PST]

South San Francisco PD, 33 Arroyo Dr., South San Francisco, CA-California, 94080, United States.

 

News Media Relations & On-Camera Training
South San Francisco, CA


POST Plan IV  2 days  16 hours
Location:   South San Francisco,  June 18-19, 2018   8 am  - 5 pm
                      South San Francisco Police Dept.  33 Arroyo Dr.,  South San Francisco, CA  94080


With the Florida High School shootings, terrorist attacks and natural disasters in the United States, THIS may be the most relevant and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino, Dallas, Ferguson, Baltimore and Roseburg during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack and the Oklahoma City Bombing.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class get to act as reporters by asking tough questions.    Participants are given an objective critique, along with a video of their performance.  If you prefer a digital copy please bring a USB jump drive to plug into our system.

Topics Covered:
Lessons Learned from Real World Events
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Utilizing Social Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters

 

LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media


Materials Provided
:  126 page Media Relations Guide/Workbook.  DVD video of on-camera performance  (If you prefer a digital copy, please bring a USB jump/flash drive to make copies)
Maximum Class Size:  25        To Register:  (hyperlink) http://www.PublicSafetyMediaTraining.com
                                                     for any questions or to register by phone: 303-470-0716

 

Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 days notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

 

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South San Francisco Police Dept.,
33 Arroya Dr.
South San Francisco, CA  94080

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Cancellation policy

If you need to cancell your registration, we will provide  you with a full refund if you notify us at least 14 days prior to the first day of class.  If your cancellation comes less than14 days from the first day of class, we will provide you with a 50% refund of your registration fee, because that would be too late for us to re-sell the seat.  Refunds are not provided for cancellations made less than 7 days from the first day of class.  You will, however, be permitted to reassign your seat to anyone else or you may attend any other class we conduct anywhere in the United States without charge.

Public Safety Media Training

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Public Safety Media Training

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