IMPORTANT: This 90-minute webinar is offered twice, to accommodate most time zones. Please see below for details.
Webinar outline
The pandemic is terrible, in so many ways, and will likely be impacting our industry well into 2021, and possibly beyond. The economic downturn, however long and deep it turns out to be, presents its own issues to rightsholders.
This 90-minute webinar for rightsholders will provide insights, advice, and practical strategies to mitigate the negative impacts, and position your organisation to come out the other side in the best possible position for success. Topics will include:
Pandemic
- Sponsorship sales vs retention
- Retaining sponsors when your property is on hold
- What benefits and angles have value to sponsors right now (and as our industry slowly recovers)
- The most valuable things you can be doing now, to increase your sponsorship success as the pandemic eases up
Recession
- Is your property expendable? It’s time to get real
- What sponsors will be considering, when deciding which properties to keep, and which to exit
- Critical things you can do now to increase your value to current and potential sponsors
You will have the opportunity to ask and upvote questions, during the webinar. You are welcome to register for this webinar alone, but you will have more context if you combine this webinar with Best Practice Sponsorship Essentials for Rightsholders.
Webinar session times
To facilitate attendance by people all over the world, there are two session times to choose from. Those are listed below, along with the webinar timing in several other time zones. We recommend www.everytimezone.com to double-check timing in your region, and do pay attention to the date, as well as the time.
SESSION 1: 19 May, 9:00 AM AEST (Sydney-time)
19 May, 7:00 AM in Singapore
19 May, 11:00 AM in Auckland
18 May, 4:00 PM in Los Angeles
18 May, 7:00 PM in New York City
SESSION 2: 5 May, 11:00 PM AEST (Sydney-time)
19 May, 9:00 AM in New York City
19 May, 2:00 PM in London
19 May, 3:00 PM in Johannesburg
19 May, 5:00 PM in Dubai
Webinar platform
We will be using Crowdcast as the webinar platform. This platform allows for attendee chat, a separate question facility (with upvoting), polls, and the ability for Kim to present direct to using Powerpoint and a virtual whiteboard.
Webinar recording
The webinar will be recorded and available for you to view for seven days. If you register for the webinar, but are unable to attend live, you’re still welcome to view the recording.
You are also welcome to share the recording with colleagues. This permission extends to employees of your organisation only. Do not share this recording outside of your organisation.
Webinar follow-up
After the webinar, you will receive a copy of the webinar slides, as well as a rundown on additional resources.
Webinar fee and GST
Webinars are priced in US$ and processed through PayPal. Once paid, you will receive an automated Tax Invoice (receipt)
Australians, please register using the Australian ticket option, to get the right Tax Invoice. You will be in the same webinar; only the ticketing is different.
About Kim
Kim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has over 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans.
Kim is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit. Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing Africa, Marketing Russia, Sponsor Magazine (Netherlands), Successful Meetings (US), Brand Republic (UK), National Business Review (New Zealand), Adnews (Australia), Marketing (Australia), South China Morning Post, China Business Review, Australian Financial Review, and far too many more to list.
In addition to training, Kim provides strategic advice, portfolio audits, strategy sessions, and coaching for clients around the world. To find out more, see www.powersponsorship.com.
