Managing the conversation surrounding your brand is important, now more than ever. With the shopping habits of consumers changing, so have their expectations. Accountability, reach, and transparency in the digital world have become the forefront of what customers want from the brands they buy from. Visibility on e-commerce sites is crucial even to purchases in-store, as many shoppers take reviews into consideration before purchasing offline.
Having access to insights directly from the consumers is huge for brands. It’s a digital focus group that answers questions or points out areas for improvement in ways a brand might not have anticipated. From this webinar, you will learn about consumer behavior pertaining to reviews and questions, how the digital word of mouth can positively or negatively impact your brand, and what you can do with the feedback that consumers give to help your brand come out with an influential presence.