Search engine optimization (SEO) and Google Analytics are both powerful tools to boost your web presence and understand your audience. Google Analytics helps you track your web traffic and understand your visitor’s behavior. SEO will help bring traffic to your website and make your site a top link in searches. This course dives into strategy, timing and tools for SEO. You’ll be equipped to not only be present online, but to use your online presence as a powerful communications tool.
Bring your own laptop. If you do not have one, Microsoft Surface iPads will be provided during class.