Phoenix, AZ - June 13-14, 2016

Monday, June 13 2016 8:00 AM - Tuesday, June 14 2016 5:00 PM [MST]

Maricopa County Sheriff`s Training Ctr., 2627 S. 35th Ave, Phoenix, AZ, 85009, United States

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Admission to Training Class PARTIAL APPROVAL - $295.00

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Monday, June 13 2016 8:00 AM - Tuesday, June 14 2016 5:00 PM [MST]

Phoenix, AZ, Maricopa County Sheriff`s Training Ctr., Phoenix, AZ, 85009, United States.


Training Notification
Class:  News Media Relations

Phoenix, Arizona

Maricopa County Sheriff’s Office Training Center, 2627 S. 35th St.,  Phoenix, AZ 85009
June 13-14, 2016  8 am – 5 pm   Cost:  $295.
Course Length:  2 Days (AZ POST 16 Hours) AZ POST Class #04-371

With the terrorist attack in San Bernardino and shootings in Colorado Springs and Roseburg, Oregon, along with other breaking news events involving Law Enforcement, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino, Ferguson and Baltimore during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Real World Events
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language

Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink)
         for any questions or to register by phone: 303-470-0716



Hotels in the Area

Hotels listed by
Maricopa County Sheriff’s Office Training Center

2627 South 35th Ave.
Phoenix, AZ  85009



Springhill Suites                      Distance from Training Center:  7.5 miles

802 East Van Buren St.

Phoenix, AZ  85006

Phone  602 307 9929


Wingate Inn                            Distance from Training Center:  7.1 miles

2520 N. Central Ave.

Phoenix, AZ  85004

Phone 602 716 9900


Hampton Inn                           Distance from Training Center:  7.4 miles

160 W. Catalina Dr.

Phoenix, AZ  85013

Phone  602 200 0900


Budget Suites of America       Distance from Training Center:  8.3 miles

611 W. Indian School Rd.

Phoenix, AZ  85003

Phone 602 277 3400


Pointe Hilton at South Mt.      Distance from Training Center:  13.9 miles

7777 S. Pointe Parkway West

Phoenix, AZ  85044 

602 438 9000

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