Phoenix, AZ - Jan. 28-29, 2019

Monday, January 28 2019 8:00 AM - Tuesday, January 29 2019 5:00 PM [MST]

Maricopa County Sheriff`s Training Ctr., 2627 S. 35th Ave, Phoenix, AZ, 85009, United States

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Admission to Training Class PARTIAL APPROVAL - $295.00

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Monday, January 28 2019 8:00 AM - Tuesday, January 29 2019 5:00 PM [MST]

Phoenix, AZ, Maricopa County Sheriff`s Training Ctr., Phoenix, AZ, 85009, United States.


Training Notification
Class:  News Media Relations

Phoenix, Arizona

Maricopa County Sheriff’s Office Training Center, 2627 S. 35th St.,  Phoenix, AZ 85009
Jan. 28-29, 2019  8 am – 5 pm   Cost:  $295.
Course Length:  2 Days (AZ POST 16 Hours) AZ POST Class #04-371

Discover the 3 Key Mistakes most police agencies make when dealing with the media
Explore the one tool that will rapidly boost your public image

Taught by instructors who respond to the scene of the nation’s major breaking news events

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class will act as reporters by asking tough questions.    Participants are given an objective critique, along with a video of their performance.

Topics Covered:
Lessons Learned from Real World Events
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Utilizing Facebook LIVE and other Social Media


LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media

Materials Provided:  200 page Media Relations Guide/Workbook.  Video of on-camera performance 
To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716

Hotels in the Area

Hotels listed by
Maricopa County Sheriff’s Office Training Center

2627 South 35th Ave.
Phoenix, AZ  85009



Springhill Suites                      Distance from Training Center:  7.5 miles

802 East Van Buren St.

Phoenix, AZ  85006

Phone  602 307 9929


Wingate Inn                            Distance from Training Center:  7.1 miles

2520 N. Central Ave.

Phoenix, AZ  85004

Phone 602 716 9900


Hampton Inn                           Distance from Training Center:  7.4 miles

160 W. Catalina Dr.

Phoenix, AZ  85013

Phone  602 200 0900


Budget Suites of America       Distance from Training Center:  8.3 miles

611 W. Indian School Rd.

Phoenix, AZ  85003

Phone 602 277 3400


Pointe Hilton at South Mt.      Distance from Training Center:  13.9 miles

7777 S. Pointe Parkway West

Phoenix, AZ  85044 

602 438 9000

Public Safety Media Training

Public Safety Media Training

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