Phoenix, AZ - Jan. 15-16, 2015

Thursday, January 15 2015 8:00 AM - Friday, January 16 2015 5:00 PM [MST]

Maricopa County Sheriff`s Training Ctr., 2627 S. 35th Ave, Phoenix, AZ, 85009, United States

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Admission to Training Class PARTIAL APPROVAL - $295.00

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Thursday, January 15 2015 8:00 AM - Friday, January 16 2015 5:00 PM [MST]

Phoenix, AZ, Maricopa County Sheriff`s Training Ctr., Phoenix, AZ, 85009, United States.

This class will be held at the

Maricopa County Sheriff's Office Training Center
2627 S. 35th Ave.
Phoenix, AZ  85009

Jan. 15-16, 2015 8 am - 5 pm  (2 full days)

This fast-paced, hands-on, interactive training is designed to help those involved in Public Safety to communicate more effectively with the News Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation:
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    A variety of Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Those attending will include Law Enforcement, Firefighters, Prosecutors, Emergency Management and other First Responders.  Training is designed for Public Information Officers and Command/Supervisory Staff.

Topics Covered:
Holding an Effective News Conference/Interview
Creating and Distributing Your Own Sound Bites and Interviews
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Ensuring that Your Message Gets Reported
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Projecting the Proper Body Language

Materials Provided:  128 page Media Relations Guide/Workbook. 
                                      DVD video of on-camera practice.
Maximum Class Size:  25      If you would rather register by phone call us at: 303-470-0716

Hotels in the Area

Hotels listed by
Maricopa County Sheriff’s Office Training Center

2627 South 35th Ave.
Phoenix, AZ  85009



Springhill Suites                      Distance from Training Center:  7.5 miles

802 East Van Buren St.

Phoenix, AZ  85006

Phone  602 307 9929


Wingate Inn                            Distance from Training Center:  7.1 miles

2520 N. Central Ave.

Phoenix, AZ  85004

Phone 602 716 9900


Hampton Inn                           Distance from Training Center:  7.4 miles

160 W. Catalina Dr.

Phoenix, AZ  85013

Phone  602 200 0900


Budget Suites of America       Distance from Training Center:  8.3 miles

611 W. Indian School Rd.

Phoenix, AZ  85003

Phone 602 277 3400


Pointe Hilton at South Mt.      Distance from Training Center:  13.9 miles

7777 S. Pointe Parkway West

Phoenix, AZ  85044 

602 438 9000

Cancellation policy

If you need to cancell your registration, we will provide  you with a Full refund if you notify us at least 14 days prior to the first day of class.

50% refund for cancellations made between 14 and 8 days of event.

No refund for cancellations made 7 ore fewer days before event. 

You will, however, be permitted to reassign your seat to anyone else or you may attend any other class we conduct anywhere in the United States without charge.

Public Safety Media Training

Public Safety Media Training

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