Phoenix (Area), AZ - Feb. 12-13, 2018

Monday, February 12 2018 8:00 AM - Tuesday, February 13 2018 5:00 PM [MST]

Chandler Public Safety Training Center, 3550 S. Dobson Rd., Chandler, AZ, 85248, United States

Register Now

1. Select Seats

2. Review and Proceed


Sale ended

Admission to Training Class PARTIAL APPROVAL - $295.00

Enter your discount code

  • Subtotal (excluding fees and discounts)
  • Fee
  • Total amount

Monday, February 12 2018 8:00 AM - Tuesday, February 13 2018 5:00 PM [MST]

Phoenix Area (Chandler), Chandler Public Safety Training Center, Chandler, AZ, 85248, United States.


Training Notification
Class:  News Media Relations

Phoenix Area,  Chandler, Arizona

Chandler Heights Substation
4040 E. Chandler Heights
Chandler, AZ 85249 

Feb 12-13, 2018  8 am – 5 pm   Cost:  $295.
Course Length:  2 Days (AZ POST 16 Hours) AZ POST 

With increased terrorist attacks in the US, along with other breaking news events involving Law Enforcement, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino, Ferguson and Baltimore during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Real World Events
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language

Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink)
         for any questions or to register by phone: 303-470-0716



Public Safety Media Training

Public Safety Media Training

Contact the Organizer