News Media Relations & On-Camera Training
Dec. 17-18, 2018 8 am – 5 pm Cost: $295. CA POST Plan IV
Host and Training Location: Orange County Sheriff’s Department
Katella Training Facility, 1900 W. Katella Ave., Orange, CA 92867
Discover the 3 Key Mistakes most police agencies make when dealing with the media
Discover the one tool that will rapidly boost your public image
This class is taught by 2 instructors who were on the ground in San Bernardino, Dallas, Ferguson, Baltimore and Roseburg during and following the most recent events.
This class is geared for: Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack and the Oklahoma City Bombing.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class get to act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance. If you prefer a digital copy please bring a USB jump drive to plug into our system.
Lessons Learned from Real World Events
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera in Social Media
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters
Materials Provided: 200 page Media Relations Guide/Workbook. DVD video of on-camera performance (If you prefer a digital copy, please bring a USB jump/flash drive to make copies)
Maximum Class Size: 25 To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
for any questions or to register by phone: 303-470-0716
Please advise the hotel staff that your room reservation is for a training class at the
Sheriff’s Dept. The Sheriff’s Department is not affiliated with and does no endorse these
Hotels Near Orange County Sheriff’s Katella Training Facility
1900 W. Katella Ave.
Orange, CA 92867
Please advise the hotel staff that your room reservation is for a training class at the Sheriff’s Dept. The Sheriff’s Department is not affiliated with and does no endorse these hotels.
Information subject to change
Ayres Hotel 3 miles away
2440 East Katella Ave.
Anaheim, CA 92806
DoubleTree Hotel 2.3 miles away
100 The City Drive
Orange, CA 92868
Holiday Inn 1.6 miles away
1915 South Manchester Ave.
714-748-4017 contact Charlene
Residence Inn by Marriott 2.7 miles away
1700 S. Clementine St. Anaheim, CA 92802
Homewood Suites by Hilton 3.7 miles away
12005 Harbor Blvd.
Garden Grove, CA 92840
Candlewood Suites Orange County North 1.9 mils away
12901 Garden Grove Blvd.
Garden Grove, CA 92843 714 539 4200 ext. 462