Orange, CA , Dec. 7-8, 2023

Thursday, 7 December 2023 7:00 AM - Friday, 8 December 2023 4:00 PM PST

Orange County Training Facility, 1900 W. Katella Ave, Orange, CA, 92867, United States

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Media Relations Training Class Partial Approval - $295.00

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Thursday, 7 December 2023 7:00 AM - Friday, 8 December 2023 4:00 PM PST

PIO - Media Relations Training, Orange County Training Facility, Orange, CA, 92867, United States.

Training Notification
News Media Relations & On-Camera Training

Dec. 7-8, 2023  7 am - 4 pm CA POST Plan IV

California POST Control Number:  2060-22324-23-001

Host and Training Location:  Orange County Sheriff’s Department
Sandra Hutchens Regional Law Enforcement Training Center (Formerly Katella Training Facility)
1900 W. Katella Ave., Orange, CA  92867

Discover the 3 Key Mistakes most agencies make when dealing with the media

Utilize the one tool that will rapidly boost your public image

This class is taught by 2 instructors who covered breaking news in San Bernardino, Dallas, Ferguson and Baltimore, as well as many of the nation’s other major news events.

Training is geared for:  Firefighters and Police, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class get to act as reporters by asking tough questions.    Participants are given an objective critique, along with a video of their performance.

Topics Covered:
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera in Social Media
Lessons Learned from Real World Events

LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters

Materials Provided:  220 page Media Relations Guide/Workbook. 
Maximum Class Size:  25        To Register:  (click hyperlink)
                    for any questions or to register by phone: 303-470-0716

Seminar Cancellation Policy:

We provide a full refund for our Training Class if we are given at least 14 days notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

 Hotel Information 

Hotels Near Orange County Sheriff’s Katella Training Facility

1900 W. Katella Ave.

Orange, CA  92867


Please advise the hotel staff that your room reservation is for a training class at the Sheriff’s Dept. for possible discount.  The Sheriff’s Department is not affiliated with and does no endorse these hotels.   Their contact info as well as their distance from the Katella Training Facility is listed.


Holiday Inn      1.6 miles away

1915 South Manchester Ave.

Anaheim,CA  92802

714-748-7777   contact Charlene


Candlewood Suites Orange County North      1.9 mils away

12901 Garden Grove Blvd.

Garden Grove, CA  92843       714 539 4200 ext. 462


DoubleTree Hotel       2.3 miles away

100 The City Drive

Orange, CA  92868


Ayres Hotel     3 miles away

2440 East Katella Ave.

Anaheim, CA  92806




Residence Inn by Marriott      2.7 miles away   Full kitchen

1700 S. Clementine St.           
Anaheim, CA  92802


Public Safety Media Training

Public Safety Media Training

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