MORNING SESSION: WHAT IS ON LINE BRANDING? (10:00 - 11:30am)
Nancy Ritzman, Simple Referral Network
Learn why online branding is necessary for today's small businesses
Everyone has heard about most of the online branding solutions for small companies, such as LinkedIn, websites, Google, Social Media, Videos, etc., but do you really understand why online branding is a priority for small businesses? What is online branding anyway? How is online branding relevant to your customers and how will it help grow your business?
LUNCH SESSION: TIPS FOR TAKING BETTER PHOTOS FOR ONLINE USE
John Becker, Red Wing Framing & Fine Art Printing
Over lunch, hear tips on ways to improve the quality of the photos you take for online use. The advent of smartphones means a camera is often within reach and makes snapping pictures very easy. But without careful planning, those photos may not show off what you want them to show off.
AFTERNOON SESSION: YOUR BRAND AND SOCIAL MEDIA (1:00 - 2:45pm)
Nancy Ritzman, Simple Referral Network
Learn how to use social media to expand your reach and grow your customer base.
Did you know your customers use social media to research companies and people before deciding who they are going to do business with? They are looking at your online branding and additional info about your goods and services on Social Media. We will answer the burning questions: What is Social Media; Why the different social channels; Advertising campaigns on Social, really and How do I start using it to find more customers?
OPTIONAL CLOSE TO YOUR DAY: TRAM TOUR OF THE ARBORETUM GROUNDS (3:00 - 3:55pm)
For $6, you can take a guided tour highlighting the Arboretum's collections, display gardens and demonstration gardens. If you choose not to take the tram tour, you are welcome to stay for an additional question & answer session with Nancy.
About the presenters:
Nancy Ritzman is the owner of Simple Referral Network, located in Minneapolis, MN.
Simple Referral Network helps small business owners and sales people in all size corporations increase customer growth through optimizing their online presence via Google, LinkedIn, Social, Videos, Websites and more. She also delivers speaking engagements to educate and inform business people regarding Online Branding and Social Media. Optimized online branding shows potential customers your credibility, experience and builds trust.
Nancy has been a serial entrepreneur with at least part ownership in five companies over the last 20 years. The last three companies have been technology oriented and center around optimizing the use of Social Media and other aspects of the Internet for various industries, nationally and locally. She has worked in the areas of HR Technology, Lead Generation, Social Media, Client Education and Webinars in the capacities of Owner, VP of Sales and Operations, Production, Client Services and chief bottle washer. Today she is the owner of Simple Referral Network, and along with her network of experts, works with a variety of clients from several industries, most often in the Twin Cities area.
In her spare time Nancy gardens, and spends time with her husband, two little dogs, and adult children (when they visit) in a little white suburban house, which is only missing the picket fence.
John Becker has a life long passion for photography and a history within the creative and technology communities with a particular focus on start-up opportunities.
He has a degree in mechanical engineering and has been a registered Minnesota Professional Engineer since 1985.
He is past President of Red Wing Innovation Incubator and Red Wing Downtown Main Street, Inc. and is currently on the Board of Directors of the Southeastern Minnesota Arts Council and represents Ward Two on the Red Wing City Council (2017-2021).
