Class: News Media Relations Training
Hosted by: North Little Rock Police Training Unit, 2400 Willow St., North Little Rock, AR
Date: Feb. 26-27, 2015 8 am – 5 pm Cost: $295. 2 Days (16 Hours)
Law Enforcement Standards and Training 16 hours Credit
In light of the Officer Involved Shooting in Ferguson, MO and Officer Deaths in New York, THIS may be the most relevant, timely and valuable training you will ever receive. This class is taught by 2 instructors who were on the ground in both Ferguson and New York during and following the most recent breaking news events.
This class is geared for: Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media . This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.
Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera. Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.
Topics Covered:
Lessons Learned from Ferguson and Staten Island
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language
Materials Provided: 126 page Media Relations Guide/Workbook. DVD video of on-camera practice.
Maximum Class Size: 25 To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
for any questions or to register by phone: 303-470-0716
Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
Hotels North Little Rock…the following is a list of hotels with their approximate mileage to the seminar. Please call the numbers listed for any questions about special rates. The list below is not an endorsement or recommendation, but for your reference information only.
Residence Inn Little Rock Downtown
219 River Market Ave Little Rock, AR, 72201 United States, ?1-866-678-6350? 3 stars
Little Rock
2.2 mi to 2400 Willow Street, North Little Rock, AR..Welcome Rewards™ 4.9 / 5
Courtyard Little Rock North
4339 Warden Rd North Little Rock, AR, 72116 United States, ?1-866-767-0278?
3 star North Little Rock
3.1 mi to 2400 Willow Street, North Little Rock, AR
Welcome Rewards™
4.8 / 5
Residence Inn by Marriott Little Rock
1401 S Shackleford Rd Little Rock, AR, 72211 United States, ?1-866-538-0251? 3 stars
7.5 mi to 2400 Willow Street, North Little Rock, Welcome Rewards™
Excellent 4.4 / 5
Residence Inn by Marriott North Little Rock
4110 Health Care Drive North Little Rock, AR, 72117 United States, ?1-866-538-1314?
3 stars North Little Rock
2.9 mi to 2400 Willow Street, North Little Rock,
Welcome Rewards™ Excellent
Hilton Garden Inn North Little Rock
4100 Glover Ln North Little Rock, AR, 72117 United States, ?1-866-538-6252?3 stars North Little Rock
3.3 mi to 2400 Willow Street, North Little Rock, AR Welcome Rewards™ Excellent 4.4 / 5
Holiday Inn Little Rock West - Financial Pky
10290 Financial Center Pkwy Little Rock, AR, 72211 United States, ?1-866-538-9298
3 stars Little Rock
7.4 mi to 2400 Willow Street, North Little Rock, AR..Welcome Rewards™ Excellent 4.4 / 5
Embassy Suites Little Rock
11301 Financial Centre Pkwy Little Rock, AR, 72211 United States, 1-866-539-50673.5 stars
Little Rock
7.6 mi to 2400 Willow Street, North Little Rock, AR Welcome Rewards™ Excellent 4.3 / 5
Courtyard by Marriott Little Rock Downtown
521 President Clinton Ave Little Rock, AR, 72201 United States, ?1-866-539-9234
3 stars Little Rock
2.1 mi to 2400 Willow Street, North Little Rock, AR .
Welcome Rewards™ Excellent 4.3 / 5
Crowne Plaza Little Rock
201 S Shackleford Rd Little Rock, AR, 72211 United States, ?1-866-711-3751
3.5 stars Little Rock
7.2 mi to 2400 Willow Street, North Little Rock, AR
Welcome Rewards™ Excellent 4.2 / 5
Holiday Inn Little Rock-Airport-Conference Center
3201 Bankhead Drive Little Rock, AR, 72206 United States, ?1-866-925-0548?
3 stars Little Rock
5.0 mi to 2400 Willow Street, North Little Rock, AR 721...
Welcome Rewards™ Excellent 4.2 / 5
Little Rock Marriott
3 Statehouse Plaza Little Rock, AR, 72201 United States, ?1-866-925-4218?
4 stars Little Rock
2.0 mi to 2400 Willow Street, North Little Rock,
Welcome Rewards™ Excellent 4.2 / 5
DoubleTree by Hilton Little Rock
424 W Markham St Little Rock, AR, 72201 United States, ?1-866-925-8709?
3.5 stars LittleRock
2.0 mi to 2400 Willow Street, North Little Rock, AR
Welcome Rewards™ Excellent 4.2 / 5
Wyndham Riverfront Little Rock
2 Riverfront Pl North Little Rock, AR, 72114 United States, ?1-866-538-0157?\|
3 stars North Little Rock
1.6 mi to 2400 Willow Street, North Little Rock, AR Welcome Rewards™
ExcellenT 4.1 / 5
Courtyard by Marriott Little Rock West
10900 Financial Centre Pkwy Little Rock, AR, 72211 United States, ?1-866-538-0192
3 stars Little Rock
7.4 mi to 2400 Willow Street, North Little Rock, AR 721...Welcome Rewards™ Excellent 4.1 / 5
Springhill Suites By Marriott Little Rock
306 Markham Center Dr Little Rock, AR, 72205 United States, ?1-866-538-0294 3 stars
Little Rock 6.9 mi to 2400 Willow Street, North Little Rock, AR 721...Welcome Rewards™ Excellent 4.1 / 5
Clarion Hotel Medical Center
925 S University Ave Little Rock, AR, 72204 United States, ?1-866-538-0315
3.5 stars Little Rock
4.6 mi to 2400 Willow Street, North Little Rock, AR 721...Welcome Rewards™ Good 3.9 / 5
Comfort Inn & Suites Airport
4301 E Roosevelt Rd Little Rock, AR, 72206 United States, ?1-866-538-1351
3 stars Little Rock
4.6 mi to 2400 Willow Street, North Little Rock, AR 721...
Welcome Rewards™ Good 3.9 / 5
Holiday Inn Little Rock-Presidential-Dwntn
600 Interstate 30 Little Rock, AR, 72202 United States, ?1-866-538-2362? 3 stars
2.4 mi to 2400 Willow Street, North Little Rock, AR
Welcome Rewards™ Good 3.8 / 5
Holiday Inn North Little Rock
120 West Pershing North Little Rock, AR, 72114 United States, ?1-866-538-6218?
3 stars North Little Rock
0.19 mi to 2400 Willow Street, North Little Rock,
Welcome Rewards™ Good 3.7 / 5
Legacy Hotel and Suites
625 W Capitol Ave Little Rock, AR, 72201 United States, ?1-866-538-6315?
3 stars
Little Rock
2.2 mi to 2400 Willow Street, North Little Rock, AR 721
Welcome Rewards™ Good 3.6 / 5
