New York City Area (Valhalla) April 14-15, 2016

Thursday, April 14 2016 8:00 AM - Friday, April 15 2016 4:00 PM [CST]

Westchester County Police Academy, 2 Dana Road, Valhalla,, NY, 10595, United States

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News Media Relations Class PARTIAL APPROVAL - $295.00

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Thursday, April 14 2016 8:00 AM - Friday, April 15 2016 4:00 PM [CST]


Class:  News Media Relations Training

Location and Host:  Westchester County Police Academy
                                   2 Dana Road,  Valhalla, NY 10595

April 14-15, 2016    8 am – 4 pm       Cost:  $295.       16 Hours:  Career Development

With the terrorist attack in San Bernardino and shootings in Colorado Springs and Roseburg, Oregon, along with other breaking news events involving Law Enforcement, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino, Ferguson and Baltimore during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Real World Events
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language


Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716


Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.


Hotels in the area of the Seminar

For your convenience we have listed nearby hotels with addresses and phone numbers.  They are listed, staring with the shortest distance from the seminar.  When making registrations please be sure and ask for the “Government Rate” for all applicable discounts.


La Quinta Inn & Suites - 0.63 miles away

540 Saw Mill River Rd, Elmsford, NY 10523    (914) 592-3300 


Comfort Inn & Suites - 0.77 miles away

20 Saw Mill River Rd., Hawthorne, NY 10532    (914) 592-8600 


Marriott-Westchester - 1.68 miles away

670 White Plains Rd, Tarrytown, NY 10591    (914) 631-2200 


Hampton Inn White Plains/Tarrytown - 1.69 miles away

200 West Main Street, Elmsford, NY 10523    (914) 592-5680 


Sheraton Tarrytown Hotel - 1.71 miles away

600 White Plains Rd, Tarrytown, NY 10591-5104    (914) 332-7900 


Extended Stay America - 1.74 miles away

118 W Main St, Elmsford, NY 10523    (914) 347-8073 


18 SpringHill Suites - 1.91 miles away

480 White Plains Road, Tarrytown, NY 10591    (914) 366-4600 


19 Courtyard by Marriott Tarrytown Greenburgh - 1.93 miles away

475 White Plains Rd, Tarrytown, NY 10591    (914) 631-1122 


The DoubleTree Tarrytown - 2.78 miles away

455 S Broadway, Tarrytown, NY 10591    (914) 631-5700 


Residence Inn White Plains - 4.05 miles away

5 Barker Ave, White Plains, NY 10601    (914) 761-7700 


The Ritz-Carlton Westchester - 4.23 miles away

3 Renaissance Sq, White Plains, NY 10601    (914) 946-5500 


Crowne Plaza Hotel White Plains-Downtown - 4.6 miles away

66 Hale Avenue, White Plains, NY 10601    (914) 682-0050 


Marriott Hotels & Resorts - 5.24 miles away

22 Landing Dr, Dobbs Ferry, NY 10522    (914) 478-7770 


La Quinta Inn & Suites - 6.21 miles away


94 Business Park Dr, Armonk, NY 10504    (914) 273-9090


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