New York City Area (Morristown,NJ) August 16-17, 2021

Mon, August 16 2021, 8:00 AM - Tue, August 17 2021, 5:00 PM [EDT]

Morris Co. Public Safety Training Academy, 500 W. Hanover Ave., Morristown, NJ, 07960, United States

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News Media Relations Class PARTIAL APPROVAL - $295.00

Registration closes on 08/16/2021

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Mon, August 16 2021, 8:00 AM - Tue, August 17 2021, 5:00 PM [EDT]

New York City Area (Morristown, NJ), Morris Co. Public Safety Training Academy, Morristown, NJ, 07960, United States.

Class:  Police Media Relations Training

Aug. 16-17, 2021   2-day Class       Cost:  $295.
New York City Area
Morris County Public Safety Training Academy
500 W Hanover Ave.,      Morristown, NJ 07960

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack and the Oklahoma City Bombing.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class get to act as reporters by asking tough questions.    Participants are given an objective critique, along with a video of their performance. 

Topics Covered:
Lessons Learned from Real World Events
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters


LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media

Materials Provided
:  126 page Media Relations Guide/Workbook.  DVD video of on-camera performance  (If you prefer a digital copy, please bring a USB jump/flash drive to make copies)
Maximum Class Size:  25        To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716


Seminar Cancellation Policy:

We provide a full refund for our Training Class if we are given at least 14 days notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

Public Safety Media Training

Public Safety Media Training

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