New York (Westchester County) August 19-20, 2021

Thursday, August 19 2021 8:00 AM - Friday, August 20 2021 4:00 PM [EDT]

2 Dana, 2 Dana Road, Valhalla, NY, 10595, United States

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Media Relations Training PARTIAL APPROVAL - $295.00

Registration closes on 08/20/2021

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Thursday, August 19 2021 8:00 AM - Friday, August 20 2021 4:00 PM [EDT]

Westchester County Police Academy, 2 Dana, Valhalla, NY, 10595, United States.


Training Notification
Class:  PIO - Media Relations Training

New York City Area
Location and Host: 
Westchester County Police Academy
2 Dana Road,  Valhalla, NY 10595

August 19-20, 2021    8 am – 4 pm       Cost:  $295.       16 Hours:  Career Development

Utilize Mainstream and Social Media to Establish an Accurate Narrative

This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events in order keep their course the most up-to-date in America.

This training is geared for:  Law Enforcement, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis.   An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class.   The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.

                                                                       Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.

                                                                                           LIVE  Demonstrations:
                                   Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
                                                                         Utilizing Facebook LIVE and other Social Media

                                                                                            Topics Covered:

Developing Effective Talking Points
Establishing the Accurate Narrative of a News Event
Holding an Effective News Conference/Interview
Keeping Your Media Message On-Track
Press Release Writing and Distribution
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters

Materials Provided:  220 page Media Relations Guide/Workbook.  Digital Video of your on-camera performances.
Maximum Class Size:  30     To Register:  (hyperlink) https://MediaTips.Org or register by phone: 303-470-0716

Nearby HOTELS 

The Seminar will be held at the
Westchester County Police Academy

2 Dana Rd.

Valhalla, NY 10595


For your convenience we have listed nearby hotels with addresses and phone numbers.  They are listed, staring with the shortest distance from the seminar.  When making registrations please be sure and ask for the “Government Rate” for all applicable discounts.


La Quinta Inn & Suites - 0.63 miles away

540 Saw Mill River Rd, Elmsford, NY 10523    (914) 592-3300 


Comfort Inn & Suites - 0.77 miles away

20 Saw Mill River Rd., Hawthorne, NY 10532    (914) 592-8600 


Marriott-Westchester - 1.68 miles away

670 White Plains Rd, Tarrytown, NY 10591    (914) 631-2200 


Hampton Inn White Plains/Tarrytown - 1.69 miles away

200 West Main Street, Elmsford, NY 10523    (914) 592-5680 


Sheraton Tarrytown Hotel - 1.71 miles away

600 White Plains Rd, Tarrytown, NY 10591-5104    (914) 332-7900 


Extended Stay America - 1.74 miles away

118 W Main St, Elmsford, NY 10523    (914) 347-8073 


18 SpringHill Suites - 1.91 miles away

480 White Plains Road, Tarrytown, NY 10591    (914) 366-4600 


19 Courtyard by Marriott Tarrytown Greenburgh - 1.93 miles away

475 White Plains Rd, Tarrytown, NY 10591    (914) 631-1122 


The DoubleTree Tarrytown - 2.78 miles away

455 S Broadway, Tarrytown, NY 10591    (914) 631-5700 


Residence Inn White Plains - 4.05 miles away

5 Barker Ave, White Plains, NY 10601    (914) 761-7700 


The Ritz-Carlton Westchester - 4.23 miles away

3 Renaissance Sq, White Plains, NY 10601    (914) 946-5500 


Crowne Plaza Hotel White Plains-Downtown - 4.6 miles away

66 Hale Avenue, White Plains, NY 10601    (914) 682-0050 


Marriott Hotels & Resorts - 5.24 miles away

22 Landing Dr, Dobbs Ferry, NY 10522    (914) 478-7770 


La Quinta Inn & Suites - 6.21 miles away

94 Business Park Dr, Armonk, NY 10504    (914) 273-9090

Training Class Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 days notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

Public Safety Media Training