News Media Relations & On-Camera Training
Hosted by: Jefferson Parish Sheriff’s Office Training Academy
1801 Westbank Expressway, Harvey, LA 70058 June 18-19, 2020 8 am – 5pm
Enter at the rear of the complex (Olive and 8th Streets)
Utilize Mainstream and Social Media to Establish an Accurate Narrative
This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events in order keep their course the most up-to-date in America.
This training is geared for: Law Enforcement, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis. An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class. The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.
LIVE Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media
Topics Covered:
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters
Materials Provided: 220 page Media Relations Guide/Workbook. Video of your on-camera performances
Maximum Class Size: 25 To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
or register by phone: 303-470-0716
