VIRTUAL Online LIVE
News Media Relations & On-Camera Training
Course Length: 2 Days April 15-16, 2021 Cost: $295
10 AM - 6:00 pm Eastern Time
9 am - 5:00 pm Central Time
8 am - 4:00 pm Mountain Time
7 am - 3:00 pm Pacific Time
Discover How to Utilize Both Mainstream and Social Media
Establish the Accurate Narrative of a News Event
Click Here to learn more or to watch video excerpts of class
This class is identical to our In-Person classes presented in 40 cities a year
YOU will be joining us from the comfort of your own home or office
This class is taught by 2 instructors who covered breaking news in San Bernardino, Dallas, Ferguson and Baltimore, as well as many of the nation’s other major news events.
Training is geared for: Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE camera for interviews and news conferences. The instructors and the rest of the class get to act as reporters by asking tough questions. Participants are given an objective critique.
Developing Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Utilizing Social Media
Shooting & Distributing a Video News Release
Going LIVE On-Camera in Social Media
Lessons Learned from Real World Events
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters
Materials Provided: Download our 220 page Media Relations Guide/Workbook along with helpful classroom notes.
For more information click here to visit our website or call us at 303-470-0716
We provide a full refund for our Training Class if we are given at least 14 days notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone else, or you may attend any future class in any region of the country without any additional charge.