Myrtle Beach, SC - March 20-21, 2017

Monday, March 20 2017 8:00 AM - Tuesday, March 21 2017 5:00 PM [EST]

Myrtle Beach Police Training Center, 3340 Mustang St., Myrtle Beach, South Carolina, 29577, United States

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News Media Relations Class PARTIAL APPROVAL - $295.00

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Monday, March 20 2017 8:00 AM - Tuesday, March 21 2017 5:00 PM [EST]

Myrtle Beach, FL, Myrtle Beach Police Training Center, Myrtle Beach, South Carolina, 29577, United States.

News Media Relations Training Class
Hosted by:  Myrtle Beach Police Department   
March 20-21, 2017    8 am - 5 pm    16 Hours CLEE Credit       

With the tragic murder of Officers in Dallas and Baton Rouge, plus mass shootings and terrorist attacks across the United States, THIS may be the most relevant and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino, Ferguson, Baltimore and Roseburg during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Real World Events
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language


Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716

Seminar Cancellation Policy:

We provide a full refund for our Training Class if we are given at least 14 day’s notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.



The Myrtle Beach Police Department says the The Bay View Resort 843-626-0000 and Courtyard by Marriott 843-445-6333 offer the best rates if the people ask for the MBPD training rate or just ask for the “Government Rate”.


Here is a list of other hotels that show up on an Internet Search.    We have no specific recommendations on the hotels listed below, but we have included their addresses and phone numbers are listed for your convenience.



Holiday Inn Club Vacations Myrtle Beach-South Beach

- 1.17 miles away -    

3000 South Ocean Boulevard, Myrtle Beach, SC 29577     

 (877) 410-6681


Super 8-Ocean Front

- 1.26 miles away -    

2711 S Ocean Blvd, Myrtle Beach, SC 29577     

 (843) 448-1048




BEST WESTERN PLUS Grand Strand Inn & Suites

- 1.79 miles away -    

1804 S Ocean Blvd, Myrtle Beach, SC 29577     

 (800) 780-7234




Hampton Inn & Suites Myrtle Beach Oceanfront

- 1.85 miles away -    

1803 South Ocean Boulevard, Myrtle Beach, SC 29577     

 (843) 946-6400





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