News Media Relations Training Class
Hosted by: Myrtle Beach Police Department
March 15-16, 2018 8 am - 5 pm 16 Hours CLEE Credit
With the tragic murder of Officers, plus mass shootings and terrorist attacks across the United States, THIS may be the most relevant and valuable training you will ever receive. This class is taught by 2 instructors who were on the ground in San Bernardino, Dallas, Ferguson, Baltimore and Roseburg during and following the most recent events.
This class is geared for: Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack and the Oklahoma City Bombing.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class get to act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance. If you prefer a digital copy please bring a USB jump drive to plug into our system.
Lessons Learned from Real World Events
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media
Materials Provided: 126 page Media Relations Guide/Workbook. DVD video of on-camera performance (If you prefer a digital copy, please bring a USB jump/flash drive to make copies)
Maximum Class Size: 25 To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
for any questions or to register by phone: 303-470-0716
The Myrtle Beach Police Department says the The Bay View Resort 843-626-0000 and Courtyard by Marriott 843-445-6333 offer the best rates if the people ask for the MBPD training rate or just ask for the “Government Rate”.
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Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 days notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.