Mobile, AL - Feb. 25-26, 2016

Thursday, February 25 2016 8:00 AM - Friday, February 26 2016 5:00 PM [CST]

Mobile PD Training Unit, 1251 Virginia St., Mobile, AL, 36604, United States

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News Media Relations Class PARTIAL APPROVAL - $295.00

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Thursday, February 25 2016 8:00 AM - Friday, February 26 2016 5:00 PM [CST]

Training Notification
Class:  News Media Relations & On-Camera Training

Hosted by:   Mobile Police Department
Location of Training:  Mobile Police Department, Training Unit
1251 Virginia St.
Mobile, Alabama


Course Length:  2 Days - 16 hrs.     Feb. 25-26, 2016

Course Length:  2 Days - 16 hrs.     Feb. 25-26, 2016   Cost: $295.


With the terrorist attack in San Bernardino and shootings in Roseburg, Oregon and Colorado Springs, Colorado along with other breaking news events involving Law Enforcement, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino, Ferguson and Baltimore during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from Real World Events

Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language



Click here to watch a Video Preview and Testimonials:


Materials Provided:  200 page Media Relations Guide/Workbook.  DVD video of on-camera practice.

Complimentary bottled water, coffee, snacks provided

Maximum Class Size:  25        Visit Our Website:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716

Public Safety Media Training

Public Safety Media Training

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