Marketing to Women at Retail

Wednesday, December 04 2019, 11:00 AM - 12:00 PM [CST]


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Women's Choice Webinar Partial Approval - Free

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Event Information

Wednesday, December 04 2019, 11:00 AM - 12:00 PM [CST]

About the Event

Women account for over 85% of all consumer purchases. Yet women are busier than ever juggling work, family life and personal time, with little time left over for anything else. So, in 2010 we asked women how to best support her busy lifestyle. The answer was clear: Simplify her life by identifying the best products, services and healthcare facilities, which would allow her to spend less time researching and struggling over choices in today’s cluttered marketplace- and more time focusing on what really matters.  Thus the Women’s Choice Award was born! 

Women like to make decisions based on emotion and trust and validation and the Women’s Choice Award provides her with all three by providing her the visual third party validation allowing her to know she’s making the best decisions for herself and her family.  As a trusted referral source for women, the Women’s Choice Award's mission is to empower every woman to make smart consumer, career, financial, education and healthcare choices.  Our partners benefit from a unique opportunity to grow sales through validation and trust, by delivering the best of everything to her. 

There has never been a better time than now to get her attention. 

We offer brands multiple avenues to reach and engage with women on a deeper level.  From an award seal that women love, to engaging retail activations at Walmart, robust social media/influencer programs, research insights, co-branding partnership opportunities and a nationally televised award show, these refreshing opportunities provide emotionally charged experiences that drive long term brand loyalty.  

If there’s anyone out there that understands what women want when shopping or making decisions, it’s the Women’s Choice Award. 

Key Takeaways:

  • Learn how to leverage our marketing to women capabilities to help transform the buying experience from her just buying your brand to her buying into your brand
  • Learn  the benefits of building a 2020 strategy reaching women shoppers at Walmart through our engaging retailtainment programs;
  • Learn how to empower shoppers through a trusted voice with WCA mom hacks broadcast via Walmart Radio;
  • In-store influencer programs;
  • Study Her Experience (SHE): When it comes time to buy, women are decision-makers, motivators and value both recommendations, referrals and brands that allow her voice to be heard.  Identify the elements that influence her purchasing decisions and gather valuable insights about your brand from an objective audience of female consumers nationwide using our SHE Surveys or in-depth research studies.

Event Speakers

Michelle is a decisive and visionary Sales/Marketing Executive with 20+ years of leadership and operational expertise, delivering results by reinvigorating and transforming businesses at the forefront and intersection of emerging media, publishing, beauty, entertainment and fashion. She has a strong reputation for challenging conventional wisdom and championing bold ideas, amidst disruption in the media landscape and changing consumer preferences. Michelle is highly regarded for her valued client partnerships and vast network of editors, advertisers, and agencies. She promotes a culture of success, recruits and empowers top talent, and inspires teams to deliver best-in-class experiential solutions that consistently monetize revenue across all media platforms. Michelle is President of The Women’s Choice Awards - the leading brand, product and service referral source for women. Additionally, she leads efforts to develop experiential “retailtainment” events with national retailers including Walmart. Previously, Michelle has held numerous Publisher roles at America’s largest media companies including Condé Nast, Time Inc., and American Media. As Chief Revenue Officer of Brides and, she transformed the brand into an innovative leader with first to market programs that monetized social media, including “Brides Live Wedding” created in partnership with Randi Zuckerberg and Zuckerberg Media. Michelle was recognized with the 2015 Condé Nast Business Transformation Award. Prior, she was Vice President,Publisher of Lucky, elevating the the magazine’s trendsetting profile in the fashion and beauty industries. Before that, Michelle was the founding publisher of People StyleWatch, one of the most successful launches in Time Inc. history. During her tenure, the magazine was named to Advertising Age’s A-List and on Adweek Media’s “10 Under 60” list, and she was recognized as one of Mediaweek’s Top Media Executives Under 40. Earlier roles included Senior Vice President, Publisher at Star, Associate Publisher at Allure and Vice President, Associate Publisher at Shape. Michelle is the Founding President of both the National Charity League Inc., Garden City, NY chapter and the Garden City Service League of Boys. She was named to Baby Buggy’s 20-member board of trustees in 2011, and also served as a board member of the Fragrance Foundation from 2007-2013. Michelle is a graduate of Marymount University with a degree in Communications and Marketing.

Event Sponsors