Class: News Media Relations & On-Camera Training
Course Length: 2 Days 16 Hours POST Feb. 29 – March 1, 2016 (2 days) 8 am – 5 pm
Host and Location: Cobb County Police Training Center, 2109 Valor Dr., Marietta, GA 30008
With the campus shootings in Roseburg, Oregon, the recent unrest in Baltimore and Ferguson, as well as other breaking news events involving Law Enforcement, THIS may be the most relevant, timely and valuable training you will ever receive. This class is taught by 2 instructors who were on the ground in both Ferguson and Baltimore during and following the most recent protests.
This class is geared for: Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with News Media
This fast-paced, hands-on, interactive training is designed to help those involved in Public Safety to communicate more effectively with the News Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.
Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera. Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.
Lessons Learned from Ferguson and Baltimore
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language
Materials Provided: 126 page Media Relations Guide/Workbook. DVD video of on-camera practice.
Maximum Class Size: 25 To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
for any questions or to register by phone: 303-470-0716
DIRECTIONS FROM HARTSFIELD INTERNATIONAL AIRPORT
For Holiday Inn:
I-75/85 north to I-75 North to exit #269 (Barrett parkway) turn right go one block to George Busbee Pkwy. Turn left, hotel is on left.
For TownePlace Suites:
I-75/85 north to I-75 North to exit #269 (Barrett parkway) turn left go approx. one mile to Cobb Place Blvd.. Turn right, hotel is on left.
DIRECTIONS FROM HOTELS TO TRAINING FACILITY
2109 Valor Dr., Marietta, GA 30008
I-75 South to exit #267 (Canton Rd./State Rt. 5 to Marietta – south towards hospital). Past hospital to North Marietta Parkway turn right, (will go under RR bridge) remain on this road, which will turn into Powder Springs Rd. Go to County Services Parkway turn left. Go past Cobb County Adult Detention Center and Waste Management. Valor Dr. will be on the left.
Holiday Inn Express
2485 George Busbee Parkway, NW
Kennesaw, GA 30144
Features a complimentary continental breakfast buffet, free local calls, parking and USA Today Newspaper. When making reservations refer to Cobb County Department of Public Safety. Rates of $89 per night are based on single or double occupancy and limited to space availability
1074 Cobb Place Blvd. NW
Kennesaw, GA 30144
Features Studio, one-and two-bedroom suites all with fully-equipped kitchens—Full-sized Refrigerators/full stove oven/microwave/dishwasher/disposal/coffee pot, Grab and Go Breakfast and Guest Computer and Printer in Lobby FREE
Rates: $79 for studio suite and $109 for Two-Bedroom Suite
Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.