How Real-World Intelligence Empowers Digital Marketers

Tuesday, November 12 2019, 11:00 AM - 12:00 PM [CST]

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Tuesday, November 12 2019, 11:00 AM - 12:00 PM [CST]

Learn the value of location-powered real-world intelligence and what that means for the digital marketer in terms of driving KPIs and ultimately business value.

In this webinar, we'll dive deep into how real-world intelligence can help digital marketers:

  • Understand what consumers actually do - not just what they "show" via content consumption browsing or "say" via social media
  • Use location-powered insights to understand real-world loyalty and competitive crossover 
  • Improve engagement with consumers and deliver stronger results

Lauren Anderson
Director of Shopper Marketing

An accomplished digital marketer with superior creative thinking and strategy skills. With more than eight years on the Walmart Inc business, Lauren has managed top CPG clients working across shopper marketing, headquarters and national agency partners. Her ability to connect the dots and drive solutions in a complicated and ever changing marketplace, has earned her the reputation as a leader and advisor to her partners. This strategic, innovative leadership delivers positive ROI and impressive first-to-market initiatives for her clients.

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