How Do Rogue 3P Marketplace Sellers Affect Your Brand & Why Should You Care?

Wednesday, July 24 2019, 11:00 AM - 12:00 PM [CST]

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Event Information

Wednesday, July 24 2019, 11:00 AM - 12:00 PM [CST]

About the Event

The third party marketplace is a growing segment in online retail and one that manufacturers should be watching and managing.  In this webinar we will discuss the disruptions that can be caused by rogue third party sellers and how they can affect your online presence, consumer confidence, and brand equity.  We will look at the growth of the 3P market and how projected expansion can affect your brand both online, and in brick and mortar stores.

Main Take-Aways:

  • Understand the Marketplace Context
  • Learn about different kinds of third party sellers and the pain points they cause
  • Discuss the ongoing marketplace enforcement complexities
  • Understand how to reduce or eliminate rogue third party sellers
  • Review different ways to protect your brand to solve for specific pain points

 

Presented by:

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Event Speakers

Michelle Dailing
Senior Manager of Marketplace Enforcement

Michelle joined Sage Tree with over 17 years of sales and management experience in the Professional Hair and Skincare Industry. Her previous experience on the vendor side of the table gives her a broad understanding of the needs and challenges of distribution, traditional retail, as well as omnichannel sales. After spending two years as a National Account Manager at Sage Tree Michelle was given the opportunity to start, and lead, the Marketplace Enforcement Team. This team focuses on providing solutions in the ever changing 3P channel. This division has grown to include work streams specializing in protecting brands through Seller Enforcement, eMAP Monitoring, and Authorized 3P Sales Partnerships.