The third party marketplace is a growing segment in online retail and one that manufacturers should be watching and managing. In this webinar we will discuss the disruptions that can be caused by rogue third party sellers and how they can affect your online presence, consumer confidence, and brand equity. We will look at the growth of the 3P market and how projected expansion can affect your brand both online, and in brick and mortar stores.
- Understand the Marketplace Context
- Learn about different kinds of third party sellers and the pain points they cause
- Discuss the ongoing marketplace enforcement complexities
- Understand how to reduce or eliminate rogue third party sellers
- Review different ways to protect your brand to solve for specific pain points