In this highly interactive virtual workshop, Doug Butdorf launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. We deliver impactful content in an interactive and entertaining format, using real-world stories and relevant exercises. There are no observers; everyone actively participates to generate tangible outputs and practical next steps for your business. Key topics include:
- Price Leverage: Pricing has a critical impact on profitability. Very small pricing changes can drive 10%, 20%, or more improvement in profitability. Several real-world examples illustrate the power of price to lift profits more than any other financial lever.
- Key Opportunities: Even in highly competitive industries, there are pockets of unexercised pricing power. We engage participants in interactive exercises to identify and capture opportunities to improve profits in their companies.
- Value-based Pricing & Selling: Here is a counter-intuitive truth: sellers are more focused on price than buyers. We prove it to participants and illustrate how to increase pricing and win business through relentless focus on understanding and communicating customer value.
Participants will leave this virtual session clearly understanding the power of price in their companies and how to improve pricing without volume loss. Members will walk away with practical, ready-to-implement steps to take in their own companies to drive profitability through better pricing.
Time after time, participant feedback indicates superior value, highly engaging and entertaining presentation style, and immediate, practical applicability. Participants report many benefits outside of pricing; they report seeing a whole new way to look at their businesses through a lens of customer value. It’s applicable across industries, across functions, and across hierarchies.
If minimum registration requirements are not met, event will be cancelled one week before event date and all sales will be fully refunded.
In addition to this on-time live virtual workshop, Boost also provides a fulsome sales training and coaching program called Psychology of Selling Value (PoSV). This is a customized sales and pricing assessment, training, and coaching program that follows a monthly rhythm and develops a value selling ecosystem helping sales managers and sales teams focus on behaviors that close more sales at higher prices. Why PoSV is unique:
- SKILLSET + MINDSET: Unlike most sales training programs that just focus on sales competencies, PoSV focuses on underlying issues that neutralize those skills (self-limiting beliefs, fear, emotion, etc., just as you will hear Boost address in our workshop.
- CUSTOM: This program is based on a highly predictive, high-validity assessment specifically designed for sales people that helps us create a customized training plan for each person: a bespoke process.
- COMPONENTS FOR SUCCESS: Sales teams complete self-paced e-learning with tools and worksheets in preparation for live, instructor-led Zoom workshops each month that dive into application. We also coach every sales manager 1:1 every single month - helping build each manager's own coaching skills as they reinforce the learning in the workshops.
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