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Tuesday, 13 November 2018 9:00 AM - Wednesday, 14 November 2018 5:30 PM GST
Hatton Garden , London, London, EC1N 8BA, United Kingdom
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Buy before the 15 October and save £195 on your booking.
Headspace, Hatton Garden , London, London, EC1N 8BA, United Kingdom.
As Google’s ever-changing algorithms update to reward the sites with true user value and penalise those trying to cheat their way to the top, the focus for SEO marketers is shifting. While site structure and technical SEO are essential to set your site up for success, what’s equally important is that you have a content strategy to go with it. We’ll take you through both topics in detail to ensure you’re up to the challenge.
Our tutor is leading industry expert, Dimitris Zotos, who has worked for over 8 years as a digital marketing professional in several leading media agencies; iProspect, TheMediaFlow, Mozaik, and was Co-creator of WebSEOAnalytics.com, a search marketing data and analytics start-up.
He currently manages the digital team of a media agency based in London, overseeing digital channel strategy including paid and natural search, paid social and programmatic display.
4 key areas you'll cover at Hatch:SEO & Content Marketing:
1. GOOGLE’S ALGORITHMS
2. TOPIC MODELLING
3. GOOGLE PENALTIES AND RECOVERIES
4. A ROBUST CONTENT STRATEGY
Founded by Google and Facebook veterans, Hatch was born because our founders’ kept coming across the same problem with their clients; they found it increasingly difficult for their teams to stay up to date on the latest skills and techniques in today’s unpredictable digital landscape. To solve this problem, Hatch created a portfolio of advanced-level 2-day workshops and bespoke training programmes that are constantly revised and updated to suit the current digital climate.
Dimitris has worked for over 8 years as a digital marketing professional in several leading media agencies; iProspect, TheMediaFlow, Mozaik, and was Co-creator of WebSEOAnalytics.com, a search marketing data and analytics start-up. He currently manages the digital team of a media agency based in London, overseeing digital channel strategy including paid and natural search, paid social and programmatic display.
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