Hatch:Mobile

Tue, 12 March 2019, 9:00 AM - Wed, 13 March 2019, 5:30 PM [GMT]

Hatton Garden , London, London, EC1N 8BA, United Kingdom

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Event Information

Tue, 12 March 2019, 9:00 AM - Wed, 13 March 2019, 5:30 PM [GMT]

About the Event

So many apps, how can I stand out? 

This 2-day workshop will share advanced practices on tackling the challenge of marketing your app, from app store optimisation to prospecting and retargeting. It will also examine the pros and cons of every paid channel and which tools and techniques you should employ specifically for your app, and then how to align them all to reach, convert and maintain your app’s users.

Our tutor is leading industry expert, Thiago Monteiro, who has over 7 years experience in the digital marketing field and has worked across display, search and social. For two and a half years, Thiago led the mobile marketing team at Treatwell, where he faced the challenge of entering new markets across 9 European countries whilst maintaining the performance of the traditional paid channels, and delivered a strong ROI for the app. He is now the Head of UA at Peak, a brain training app.

4 key areas you'll cover at Hatch:Mobile

1. TRAFFIC TYPES AND BUYING METHODS

  • The advantages and disadvantages of different traffic types
  • Exchanges vs networks vs direct, and how to define the right mix
  • Different buying models: CPC, CPM, CPI, CPA/E

 

2. APP STORE OPTIMISATION

  • The complex mobile ecosystem and the importance of app store visibility
  • Understanding the algorithms and how to stay current
  • Importance of naming, keywords, gets, competition, ratings and useful ASO tools

 

3. TRACKING AND ATTRIBUTION

  • The major providers of app tracking solutions
  • Challenges and techniques such as fingerprinting and device IDs
  • Your KPIs and why different campaigns can have different KPIs

 

4. CAMPAIGN SETUP AND OPTIMISATION

  • Effective preparation and how to work with partners
  • Monitoring campaigns, data sufficiency and when to start optimising
  • What level to optimise at (country, network, device, etc) and other factors (day, time, page)

Event Location

About the Organizer

Founded by Google and Facebook veterans, Hatch was born because our founders’ kept coming across the same problem with their clients; they found it increasingly difficult for their teams to stay up to date on the latest skills and techniques in today’s unpredictable digital landscape. To solve this problem, Hatch created a portfolio of advanced-level 2-day workshops and bespoke training programmes that are constantly revised and updated to suit the current digital climate.

CONTACT ORGANIZER View other events

Event Speakers

Thiago Monteiro
Head of UA at Peak

Thiago has over 7 years experience in the digital marketing field and has worked across display, search and social. For two and a half years, Thiago led the mobile marketing team at Treatwell, where he faced the challenge of entering new markets across 9 European countries whilst maintaining the performance of the traditional paid channels, and delivered a strong ROI for the app. He is now the Head of UA at Peak, a brain training app.

https://www.htchgrp.com/workshop/hatchmobile