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Tuesday, 4 December 2018 9:00 AM - Wednesday, 5 December 2018 5:30 PM GST
United House, North Road, London, Greater London, N7 9DP, United Kingdom
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Buy before the 5 November to save £195 on your booking.
Hatch London , United House, London, Greater London, N7 9DP, United Kingdom.
As time goes on, the cost of acquiring customers is going up. Channels such as AdWords and Facebook Ads are maturing, so competition has intensified and prices are rising. It’s becoming even more important to keep hold of the customers you’ve acquired, and to have a plan in place to maximise their potential and nurture their loyalty.
Our tutor is leading industry expert, Peter Worster, who spent his formative years client side at IBM, Bayer and Barclays, where he spent 8 years in senior roles across strategic marketing, new product development and direct marketing.
He then joined a start-up agency, Presky Maves, before being recruited by Chime Communications PLC to build strategic CRM and loyalty capability within their VCCP Partnership group. It was at Chime where he founded Conduit – a specialist CRM business.
4 key areas you'll cover at Hatch:CRM
1. UNDERSTANDING CUSTOMER NEEDS
2. CUSTOMISED VALUE PROPOSITIONS
3. CONTACT STRATEGY
4. DATA AND TECHNOLOGY
Founded by Google and Facebook veterans, Hatch was born because our founders’ kept coming across the same problem with their clients; they found it increasingly difficult for their teams to stay up to date on the latest skills and techniques in today’s unpredictable digital landscape. To solve this problem, Hatch created a portfolio of advanced-level 2-day workshops and bespoke training programmes that are constantly revised and updated to suit the current digital climate.
Peter spent his formative years client side at IBM, Bayer and Barclays, where he spent 8 years in senior roles across strategic marketing, new product development and direct marketing. He then joined a start-up agency, Presky Maves, before being recruited by Chime Communications PLC to build strategic CRM and loyalty capability within their VCCP Partnership group. It was at Chime where he founded Conduit – a specialist CRM business.
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