Hatch:CRM

Tue, 04 December 2018, 9:00 AM - Wed, 05 December 2018, 5:30 PM [GMT]

United House, North Road, London, Greater London, N7 9DP, United Kingdom

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Event Information

Tue, 04 December 2018, 9:00 AM - Wed, 05 December 2018, 5:30 PM [GMT]

About the Event

As time goes on, the cost of acquiring customers is going up. Channels such as AdWords and Facebook Ads are maturing, so competition has intensified and prices are rising. It’s becoming even more important to keep hold of the customers you’ve acquired, and to have a plan in place to maximise their potential and nurture their loyalty.

Our tutor is leading industry expert, Peter Worster, who spent his formative years client side at IBM, Bayer and Barclays, where he spent 8 years in senior roles across strategic marketing, new product development and direct marketing.

He then joined a start-up agency, Presky Maves, before being recruited by Chime Communications PLC to build strategic CRM and loyalty capability within their VCCP Partnership group. It was at Chime where he founded Conduit – a specialist CRM business.

 

4 key areas you'll cover at Hatch:CRM

1. UNDERSTANDING CUSTOMER NEEDS

  • Introducing the 5 layers of effective CRM
  • Using personas and customer journey mapping to highlight pain points
  • Using segmentation to target and the importance of personalised messaging

 

2. CUSTOMISED VALUE PROPOSITIONS

  • How to get from customer pain to feasible, desirable and viable CRM solutions
  • The fundamentals of test and learn
  • From strategy to execution: how to plan for implementation and handling stakeholder engagement

 

3. CONTACT STRATEGY

  • The who, what, when, where and how of an effective contact strategy
  • Channel selection and how to build a CRM calendar
  • Contact rules and messaging hierarchies
  • Marketing Automation

 

4. DATA AND TECHNOLOGY

  • How to work out what data you need, how to get it and how to share it
  • An overview of the new GDPR legislation
  • KPI and CRM dashboards

Event Location

About the Organizer

Founded by Google and Facebook veterans, Hatch was born because our founders’ kept coming across the same problem with their clients; they found it increasingly difficult for their teams to stay up to date on the latest skills and techniques in today’s unpredictable digital landscape. To solve this problem, Hatch created a portfolio of advanced-level 2-day workshops and bespoke training programmes that are constantly revised and updated to suit the current digital climate.

CONTACT ORGANIZER

Event Speakers

Peter Worster
Founder of Conduit Data Services

Peter spent his formative years client side at IBM, Bayer and Barclays, where he spent 8 years in senior roles across strategic marketing, new product development and direct marketing. He then joined a start-up agency, Presky Maves, before being recruited by Chime Communications PLC to build strategic CRM and loyalty capability within their VCCP Partnership group. It was at Chime where he founded Conduit – a specialist CRM business.

https://www.htchgrp.com/workshop/hatchcrm