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Tuesday, 26 February 2019 9:00 AM - Wednesday, 27 February 2019 5:30 PM GST
United House, North Road, London, Greater London, N7 9DP, United Kingdom
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Hatch London , United House, London, Greater London, N7 9DP, United Kingdom.
This 2-day workshop is designed and taught by Google’s former Head of Attribution, Dr Gabriel Hughes, who will share advanced practices on tackling the challenges of marketing attribution – including:
- How an efficient attribution model will gather the activities of users across different channels, and how this can be integrated to form a complete picture of user behaviour and the customer journey.
- How to obtain the valuable data you need from behavioural patterns through a variety of sources without violating GDPR requirements.
- How to get a clear picture of user interactions through customer journey algorithms, data sampling and matching from a trackable pool of customers.
4 key areas you’ll also cover at Hatch:Attribution
1. USER JOURNEYS
2. ATTRIBUTION MODELS
3. REGRESSION AND MODELLING
4. EXPERIMENTAL METHODS
Founded by Google and Facebook veterans, Hatch was born because our founders’ kept coming across the same problem with their clients; they found it increasingly difficult for their teams to stay up to date on the latest skills and techniques in today’s unpredictable digital landscape. To solve this problem, Hatch created a portfolio of advanced-level 2-day workshops and bespoke training programmes that are constantly revised and updated to suit the current digital climate.
Gabe is widely acknowledged as one of the leading authorities on attribution in Europe today. He is the founder of analytics software provider Metageni, and spent 2 years as VP Analytics at Elsevier, the world’s largest science publisher. Prior to that, Gabe was Google’s Head of Attribution for 6 years.
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