Half-Day Workshop: Higher Profits through Better Pricing

Friday, 23 March 2018 8:00 AM - 12:00 PM EST

855 Grandview Avenue, Columbus, OH, 43215, United States

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Workshop Participant Partial Approval - $450.00

Workshop fee includes breakfast to be served onsite.

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Workshop Participant + 1 Hour Phone Consultation Partial Approval - $700.00

Workshop fee includes breakfast to be served onsite. Phone consultation to follow workshop and set by appointment.

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Friday, 23 March 2018 8:00 AM - 12:00 PM EST

Loth, 855 Grandview Avenue, Columbus, OH, 43215, United States.



Registration & complimentary breakfast 8 - 8:30 AM. The workshop will start promptly at 8:30 AM and end at noon.


In this highly interactive workshop, Boost launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. We deliver impactful content in an interactive and entertaining format, using real-world stories and relevant exercises. There are no observers; everyone actively participates to generate tangible outputs and practical next steps for your business. Key topics include: 

  • Price Leverage: Pricing has a critical impact on profitability. Very small pricing changes can drive 10%, 20%, or more improvement in profitability. Several real-world examples illustrate the power of price to lift profits more than any other financial lever.
  • Key Opportunities: Even in highly competitive industries, there are pockets of unexercised pricing power. We engage participants in interactive exercises to identify and capture opportunities to improve profits in their companies.
  • Value-based Pricing & Selling: Here is a counter-intuitive truth: sellers are more focused on price than buyers. We prove it to participants and illustrate how to increase pricing and win business through relentless focus on understanding and communicating customer value.


Participants will leave clearly understanding the power of price in their companies and how to improve pricing without volume loss. Members will walk away with practical, ready-to-implement steps to take in their own companies to drive profitability through better pricing.


Time after time, participant feedback indicates superior value, highly engaging and entertaining presentation style, and immediate, practical applicability. Participants report many benefits outside of pricing; they report seeing a whole new way to look at their businesses through a lens of customer value. It’s applicable across industries, across functions, and across hierarchies.


Boost is a firm that works with clients to drive profitability through strategic pricing excellence. We formulate and execute pricing strategies, lead strategic projects, and coach and train teams to drive culture change and dramatic, sustainable results. Casey Brown, President of Boost, is a pricing fanatic with a passion for people. She speaks at many business conferences, trade associations, networking groups, and peer groups around the country and around the world. She is a highly sought-after speaker for Vistage International.

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