Google Tag Manager for Intermediate Users: A Data Over Instinct Workshop

Thursday, April 09 2020, 9:00 AM - 12:00 PM [CST]

7730 Carondelet Avenue, 4th Floor, Clayton, MO, 63105, United States

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Thursday, April 09 2020, 9:00 AM - 12:00 PM [CST]

Anvil Analytics + Insights, 7730 Carondelet Avenue, Clayton, MO, 63105, United States.

You may have discovered the power of Google Tag Manager (GTM) for injecting tags on your website without needing to involve a developer. But, have you developed a strategic approach to tagging (including data governance) that will allow you to maximize the effectiveness of your web and app data? Join us for a 3-hour workshop that will help you learn how to make the most of GTM.

You’ll learn the following:

  • How to establish a data governance plan that will reduce confusion within your organization
  • How to use the dataLayer to create triggers on custom rules and tags to capture this data
  • See examples of custom tracking solutions including:
    • Add a Google Ads ID to Google Analytics Sessions to manually import data into Google Ads
    • Stop sending IP data to Google Analytics, but still exclude internal traffic in reports


A light breakfast will be provided.

Anvil Analytics + Insights

Anvil Analytics + Insights is a growth optimization agency that was recently named the #1 Fastest-Growing Company In St. Louis. If you’re interested in measuring and optimizing your marketing campaigns, but you lack the internal expertise (or time) to do so, we’re a great match. Our cross-functional team of strategists, acquisition specialists, data scientists, project managers, designers, and developers has the knowledge, collective experience, and unending curiosity to help you solve the messy problems that are inhibiting growth within your organization. These are important problems that can’t be solved by guessing or cutting corners. They can only be solved with the right mix of expertise and appetite for optimization.

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